R J. R. - 1165 Words

Furthermore, dealing with the problem where the agent can find amusement, or excitement from games that promotes unjustified violence. The common genre of this style game is recognized as the open-sandbox. This is where the player is given the freedom to do whatever they desire, and have no major regulating system to oppose their actions. These games offer the player to ignore the primary story of the game, and play mainly for the goal to achieve their personal amusement. The player’s amusement is often fulfilled through the means of unjustified violence. However, DJ would defend that the emotional feeling of excitement is not wrong, rather it remains fitting (65). Whereas Taylor would emphasize that the player’s excitement is wrongful,†¦show more content†¦Firstly, this is because of the absurdity of actions that can be performed in those worlds, whereas the player themselves know they would/could not reenact those events as freely. Secondly, the player entert aining the reality of a fictional/make belief world is their desire to participate in a non-consequential form of freedom. This is to emphasize that there are no â€Å"moral risks† to the player’s excitement (78). The Grand Theft Auto series (and many like it) are recognized for causing excitement, because it is a form of freedom that bares no consequences to the player. In effect, this is because the player’s intention of entertaining morally deviant actions is their subjective way of a safely (if not, one of the safest ways) to generate amusement in their lives. This is because video games don t have repercussions on the player(s). Therefore, because game only involves the player(s), and because no one is harmed during their violent amusements, this would mean the size of the moral deviance is miniscule. Consequently, it is acceptable for unjustified violence in video games to be fitting, because of the size, and shape it is projected in. However, Taylor would then argue that our feelings of amusement caused from make-belief/fiction remains immoral. Problematically, Taylor would assert, if we continue to feel an emotional pleasure because of any violence (or misfortune), then the emotions caused by make-belief/fiction continues to beShow MoreRelated J. R. R. Tolkien Essay1509 Words   |  7 Pagesreturn to England. His father however was also suppose to return to England with them within the next few months, but while he waited in South Africa he caught rheumatic fever and soon died. This left the grieving family with a very limited income. (W. J. Rayment, A Bio) nbsp;nbsp;nbsp;nbsp;nbsp;By now Tolkien was showing great interest in languages and had developed remarkable skills with them. He had already mastered Latin and Greek, and was already making up languages on his own. So, naturallyRead MoreThe Hobbit By J. R. Tolkien703 Words   |  3 PagesPeople like stories that contain much action and adventure. 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Tolkiens The Lord of the Rings - Frodo Baggins as a Christ-Figure817 Words   |  4 PagesJ. R. R. Tolkiens The Lord of the Rings - Frodo Baggins as a Christ-Figure J. R. R. Tolkiens The Lord of the Rings has delighted readers since its publication owing to its authors skillful development of his fantastic realm and its inhabitants adventures therein. In fact, Tolkien is rightly regarded as the father of the modern fantasy genre, and it often seems all fantasy imitates his work in some way. However, as readers return to the work, it often becomes apparent that the work isRead MoreThe Hobbit: by J. R. R. Tolkien Essay1159 Words   |  5 Pages J. R. R. Tolkien’s book The Hobbit was written in 1937, and the first third was made into a movie in 2012. The first movie is called The Hobbit: An Unexpected Journey. The second movie, made in 2013, is called The Hobbit: The Desolation of Smaug. There is a third movie to be released that will be called The Hobbit: There and Back Again. This comparison is between the book The Hobbit, and the movie The Hobbit: An Unexpected Journey. The beginning of the movie takes place in the future, 60 yearsRead MoreRJ Study Guide796 Words   |  4 PagesRomeo and Juliet Act I 1. Who is Prince Escalus? What lines indicate his feelings about the feuding? * He is the prince of Verona. In other words he is like the mayor or a peace keeper * If ever you disturb our streets again, Your lives shall pay the forfeit of the peace. 2. What information is Benvolio able to get from Romeo? * The sadness Romeo feels for the fact that Rosaline will never be with Romeo. 3. What kind of friend is Benvolio? * He is a good friendRead MoreThe Tolkien s The Hobbit979 Words   |  4 PagesAs the story of â€Å"The Hobbit† by J. R. R. Tolkien develops, readers of this book can see that one of the main characters experience a metamorphosis. From the beginning of the story throughout the end, Bilbo goes through a change, but for the better. Tolkien’s main character Bilbo in â€Å"The Hobbit† shows the theme of becoming a hero by gaining courage and confidence as the story progresses. During the beginning of â€Å"The Hobbit† Bilbo likes to stay to himself in his hobbit hole. We see that he is alsoRead MoreThe Story of J.J.R Tolkien700 Words   |  3 PagesTolkien was always writing some type of interesting writings. They were often conceived with a fantasy as a profound or powerful form at literature with intense philosophical and spiritual meaning, serious purposes, and eternal appeal.† 4.Tolkien, J. R. R., Mary Salu, and Robert T. Farrell. J.R.R. Tolkien, Scholar and Storyteller: Essays in Memoriam. Ithaca, NY: Cornell UP, 1979. Print. â€Å"He was very much aware of the present as it relates to the past. And his past affects his work that it has fashionedRead More Heroism, Magic and Retribution in Lord of the Rings and The Hobbit2202 Words   |  9 PagesRings as Myth. Unpublished thesis. The University of Georgia, Athens, GA, 1974. Tolkien, J. R. R. The Hobbit. New York: Ballantine Books, 1993. Tolkien, J. R. R. The Lord of the Rings. New York: Ballantine Books, 1997. Tyler, J.E.A. The Tolkien Companion. New York: St. Martins Press, 1976. Urang, Gunnar. J. R. R. Tolkien: Fantasy and the Phenomenology of Hope Fantasy in the Writing of J. R. R. Tolkien. United Press, 1971 Wood, Ralph C. Traveling the one road: The Lord of the RingsRead MoreEssay on Newfound Popularity of Books From the 1900s558 Words   |  3 PagesWinnie–The–Pooh, and Mein Kampf. But why weren’t they bestsellers if so loved now? Many critics say that The Lord of The Rings set the standard for all epic fantasy books written since it was published. This marvelous trilogy was published in 1954, after J. R. R. Tolkien, the author of this fantastic series, took 10 years to write it. Yet, Tolkien never expected his books to be such a success worldwide, even though the book her wrote right before, The Hobbit, was a major success. The Hobbit was originally

Hamlet And Gertrude s Relationship - 1267 Words

Hamlet and Gertrude’s Relationship in Hamlet In many of William Shakespeare’s tragedies, Shakespeare writes about the relationships maintained between his characters. Of these relationships, Shakespeare examines the connection between family members, particularly the relationship between parents and child. In Shakespeare’s tragedy â€Å"Hamlet†, Shakespeare writes about the relationship between Hamlet and his mother, Queen Gertrude, to drive the plot forward.. Throughout much of the play, their relationship and interaction provides Hamlet with the core of his much anger and frustration. Consumed with the mistreatment of King Hamlet, Hamlet is enraged by the way Gertrude rejoices in her new marriage rather than mourning. Feeling as though Gertrude has forsaken his father by marrying Claudius merely two months after his death, Hamlet even speculates that his mother played a role in his father’s murder. Gertrude, a naturally innocent character oblivious to her own blunders, becomes desperate to discover the reason for Hamlet’s agitation. The combination of Hamlet’s resentment and vindictiveness along with Gertrude’s ceaseless espionage of Hamlet creates a strained relationship filled with distaste. However, during Hamlet’s confrontation of Gertrude in Act III Scene IV, Gertrude alters her views when she realizes the severity of her actions. This shift in perspective is evident in the final act of the play when Gertrude begins to openly ally herself with her son. Throughout â€Å"Hamlet†,Show MoreRelatedThe Oedipus Complex ( Oedipus )1666 Words   |  7 Pagestruth of every relationship, even between those who love each other, like fathers and sons and daughters, or husbands and wives, is that the love is always unequal†. When a child is little, everything their parents do is seen as perfect, a parent can do no wrong. As a child grows older, they start to see that their parents are in fact flawed and this can cause an inward conflict for th e child. Psychology has done a lot of research about family relationships, especially the relationship between a motherRead More Analysis of the Closet Scene in Hamlet the Movie Essay810 Words   |  4 PagesHamlet is often seen as one of the most well known examples of an Oedipus Complex presented in literature. The reasons for this is probably because of the plot that resolves around the revenge that Hamlet has against his step-father Claudius and because of the relationship that Hamlet has with his mother that is loaded with sexual energy. Hamlets love for his mother is especially exemplified by the Mel Gibsons interpretation of the infamous closet scene. 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Most of this evidence supporting that Gertrude has nothing to do with King Hamlets sudden death. From the start, Gertrude comes off as a very clueless and almost blind character to the things happening around her.Read MoreThe First Act Of Hamlet By William Shakespeare1447 Words   |  6 PagesHamlet Throughout the first act of Hamlet, by William Shakespeare, clothing imagery is used to illustrate the common theme of â€Å"is versus seems.† The clothing references made with Laertes, son of Polonius, Gertrude, the queen of Denmark, and Hamlet, the protagonist of the play, come to either reflect the character’s true feelings, or highlight the differences between what the character feels and what emotion they display. Before leaving to France, Polonius, counselor to the king, advises his sonRead MoreMadness In Shakespeares Hamlet948 Words   |  4 Pagestrue or not. As in the encounter of the ghost of Hamlet s father and Hamlet, Hamlet is asked to avenge his father s death. 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Logistics Selection for Strategic Management †Free Sample

Question: Discuss about the Logistics Selection for Strategic Management. Answer: Introduction Air New Zealand is a global and domestic airline group that provides air travellers and freight transport services within New Zealand. The airline was operated in the year 1940 however; the name was Tasman Empire Airways Limited. It was renamed in the year 1965 as Air New Zealand Limited. Until 1980s, Air New Zealand functioned with a shared DC-8 and DC-10 fleet. The airline was becoming truly international as it was expanding its business to North America and Asia. In the year 1999, Air New Zealand became a complete member of the Star Alliance group. The Star Alliance group mainly comprises of Air Canada, ANA, Asiana Airlines, Austrian Airlines, LOT Polish Airlines, Singapore Airlines, SAS, South African Airways, SWISS, Thai Airways, United Airlines, US Airways and Varig (Walker, 2015). A conditional agreement was announced by Air New Zealand in the year 1996. According to this agreement, Air New Zealand will make a purchase of 50 percent of Ansett Holdings Limited from News Corporation Limited at an amount of A$580m. In the year 2002, the way by which travellers travelled with Air New Zealand changed completely. The business was modernized by Air New Zealand in order to offer considerably low fares as well as simplified booking rules. The first Boeing of Air New Zealand touched down in Auckland on the eve of Christmas in the year 2010 (Freed, 2015). External Environment Analysis Porters five forces Analysis The five forces model assesses three possible horizontal threats as well as two vertical threats. Horizontal threats are represented by the threat of substitutes, threat of new entrants as well as industry competition. On the other hand, vertical threats are represented by power of sellers and power of buyers. Industry Competition: High Air New Zealand is exposed to both direct competition as well as indirect competition from diverse airline alliances in the long-haul market. This is mainly a because of poor industry return that has made Air New Zealand severely competitive. The competitions in domestic markets are more intense as compared to long-haul market due to lack of substitutes as well as augmented identification of brand. Moreover, competitive pressure in the long-haul market is to some extent improved because of policy share coalition agreements. In the year 2004, the accumulation of 12 Boeing aircraft to the fleet was announced. Direct competition is reduced with the generation of new markets through incorporating capabilities. This in turn, leads Air New Zealand to earn more profit. With the exit of Virgin Blue, competition in the domestic market should alleviate however, short-haul market remains highly competitive. This is mainly because of the low-cost barriers that are hig hly harmonized (E. Dobbs, 2014). Figure: Air New Zealand (Source: Foodtech-portal.eu, 2016) Threat of New Entrants: Average to High - The airline industry is one that necessitate enormous capital expenditure, which been an effectual barrier in averting probable entrants. Threat of new entrants has although increased due to deregulation however, recognized technological systems as well as brand identity had made it difficult for new airlines to enter the market. On the other hand, these factors are becoming inappropriate with each passing day. Southwest Airlines, for example has adopted innovative business model that permitted them to exceed the barriers. As a result, threat of new entrants is average to high (Rothaermel, 2016). Threat of substitutes: Low There is no such obtainable substitute to worldwide travel other than ship. However, travel by ship is inferior in both time and speed. As a result, individuals will prefer to choose the mode of travel that will be time consuming. Unless a trip is too short, no techniques of travel rate as possible alternate for air travel. Qantas Airways is not considered a substitute for Air New Zealand with the start and ends (Grant, 2016). Figure: Porters five forces Analysis (Source: Airnewzealand.co.nz, 2016) Power of Buyers: High The buyers of Air New Zealand have enormous negotiating power, as the cost necessary to switch from one carrier to another is negligible. Problems worsened with the appearance and powerful popularity of intermediary trip booking websites as well as Smartphone apps. Most of the travelers do not contact an airline such as Air New Zealand to book a flight directly. The travelers mostly prefers to contact sites or apps in order to evaluate rates across all carriers. Air New Zealand can act in response to this market force by performing market research and presenting more undeviating flights at low prices to the destinations fliers search for most often on third-party proposal. Air New Zealand also needs to reinforce their relationships with the credit-card companies in order to offer attractive rewards to the customers (Andreassen, 2015). Power of Suppliers: Low The list of suppliers in the airline industry is quite huge. Air New Zealand has a strong inducement to keep a good relation with its suppliers. However, there are various suppliers and as a result, if the relation goes bad with any supplier Air New Zealand will easily find a replacement for it. Internal Audit VRIO Analysis The relationship of Air New Zealand with the government acts as an intangible resource. With the support of the government, Air New Zealand will be able to exploit the opportunities and counteract threats. Air New Zealand is the only airline industry to get direct support from the government. If the resources are valuable, the company will be have added advantage to exploit the resources. Air New Zealand will also be able to exploit opportunities with the help of its brand name. Value Chain Air New Zealand value chain analysis engages the adoption of a methodical advance in the analysis of competitive advantage. The value chain analysis structure mainly involves distinction between primary and a support business activity recognizes the sources of competitive benefit for every action. Figure: Value Chain Analysis (Source: Research Methodology, 2016) Primary Activities Inbound Logistics Inbound Logistics of Air New Zealand is complicated as it involves the appropriate release of fleet of planes, catering goods and a broad range of other aboard products. The inbound logistics activities are further complicated as Air New Zealand deals with ensuring the cleanness of foods and drinks provided during the journey. Air New Zealand has gained competitive advantage with the help of inbound logistics by establishing fragmentary relationships with suppliers (Antrs Chor, 2013) Operations - The preparation of commodities and services that are sold to customers are categorized under this stage. The scope of business operation is widespread for this airline. In other words, it is a renowned airline that is operating all over the world. Air New Zealand have a diversity of competitive advantages in operations. The business offers its customers with increased security for the luggage of the customers. It also offers fast enroll services and offers online booking services. It also offers additional availability of seats as well as enhanced loyalty reimbursement for recurrent flyers. Additionally, a high level of customization of service stipulation and a widespread exploitation of digital expertise in a broad range of business procedure symbolize solid sources for benefit for Air New Zealand. Air New Zealand also became the first airline to initiate every day, inexpensive journey across the Tasman (Pearce, 2013). Outbound Logistics - Outbound Logistics mainly involves distribution of ready goods to customers for utilization. Beside manufacturing companies, outbound logistics is also applicable for airline industry. Outbound Logistics also involve the system of hotel reservation. Air New Zealand obtains value in outbound logistics main operations by means of well-organized handling of luggage in the point of destination. The business also utilizes a highly developed information and communication system (Biedermann Levy, 2015). Marketing and Sales Marketing strategy of Air New Zealand is directed at the communication of the marketing message to the target customer section. In the terms of sales, Air New Zealand is growing at about 12 percent per year. The marketing message to the target customer is communicated through an efficient utilization of a range of essentials of the marketing communication mix. Fundamentals of the marketing communication mix include media advertising as well as promotion and direct marketing (Tretheway Markhvida, 2014). Service Post-sale service is recognized as an important ground by Air New Zealand. Post-sale service mainly involves setting up of the product as well as management of complaints regarding the product and services. A post-sale service helps the airline business to achieve competitive advantage. This will help Air New Zealand to communicate with the customers through a series of channels. Air New Zealand has one hundred fleet sizes and being served by Boeing 747 as well as Airbus A320 aircrafts (Aguezzoul, 2014). Summary of analysis The company mainly faces challenges due to bargaining power of buyers that are extremely high. The increasing competition in the global market is also acting as a challenge for the organization. However, with the help of the resources the company is able to achieve competency. With the help of the internal and external analysis, the following SWOT Analysis can be obtained for the company. SWOT Analysis Strength With the help of outbound logistics, AirNewZealand is able to obtain value (Bull et al., 2016). AirNewZealand has also developed special routes that have been designed in order to promote trade and marketing. It has signed a deal with Tourism New Zealand in order to promote tourism in Australia, the UK, Japan, Europe and China (Hollensen, 2015). AirNewZealand involves environment friendly usage of fuel. It is the member of International Air Travel Association. The company has an established brand identity in the market Weakness One of the biggest weaknesses of AirNewZealand is that it accepts credit card however; it does not accept cash. This poses a problem for foreigners, as they have to pay surcharge on their card transaction. The inbound logistics are very complicated. It charges a high fare price. The services provided by AirNewZealand are often delayed and crewmembers are often not organized. Opportunities AirNewZealand has the opportunity to earn miles with the tickets by categorizing them under gold and silver. This is mainly categorized by depending on the class in which the travelers travel. Technological improvement will help to expand the business Threats The increasing power of the buyers had also posed a threat for the organization. Air New Zealand is facing both direct competition as well as indirect competition from varied airline coalition in the long-haul market (Grant, 2016). The airline is also facing challenges as the New Zealand dollar comes off its highs and rivalry inclines up in routes. An international financial downturn unconstructively affects leisure, travel, as well as business journey. Increasing threat from new entrants Strategic Choice and Justification Two distinct strategic options for the organization are Porters Generic Strategy and Ansoff Matrix. Porters Generic Strategy Figure: Porters Generic Strategy (Source: BusinessSetFree.com, 2013) Cost-Leadership - The cost-leadership approach is the easiest among all the generic approaches. The focus of this strategy is to minimize the cost of AirNewZealand. This strategy is mainly important for AirNewZealand, as the company has reduced profitability. The company was unable to provide lower fares to the travelers as they were not able to generate profit. As a result, AirNewZealand requires focusing on this strategy by introducing new routes (Moon et al., 2014). Differentiation The Company pursuing this strategy will mainly focus on offering the market with a unique product. Differentiation mainly deals with external business environment. This strategy will help AirNewZealand to accomplish a low-cost position in the market by increasing profit. With the help of this strategy, the company has been able to enlarge diversification in geographic existence in worldwide (Tansey, Spillane Meng, 2014) Focus This strategy is an amalgamation of cost-leadership and differentiation. This strategy helps to define the behaviors of the cost sensitive customers in precise segments. Ansoff Matrix Figure: Ansoff Matrix (Source: Ansoffmatrix.com, 2016) Market Penetration - AirNewZealand is already operating in several existing markets however; it needs to expand its business in various other key markets. Market Development The selling of existing products to new market will help AirNewZealand to improve growth of business. AirNewZealand is connected to NewZealand through services to 22 domestic destinations (Hussain et al., 2013). Product Development This strategy involves the process that is utilized to introduce new products into new markets. AirNewZealand has introduced Boeing 747-400 that is referred to as Daddys yatch. This will help the travelers to work, eat and sleep in the special cabin. Diversification A substantial business strategy attempts to improve both productivity and prosperity. This is mainly done by introducing new products in the market (Thijsen, Tong van Leer, 2014). Justification (Porters Generic Strategy) Out of the two strategic options, the one that is recommended is Porters Generic Strategy, as it will help AirNewZealand to increase market share as well as change rules in order to create individuality. Porters Generic Strategy will also help to make cost of differentiation an advantage. This will in turn, help to improve growth of the business. Cost-leadership strategy will help AirNewZealand to set the market prices that can be at or near the industry. With the help of this strategy the company will be able to provide low fare prices to the customers. Differentiation strategy has also helped the company to accomplish important revenue growth. Conclusion It can be thus concluded that The biggest strength of AirNewZealand is that Stryrax has rated it as eighth best airline in the world. In the terms of sales, Air New Zealand is growing at about 12 percent per year. It has also been concluded that Air New Zealand obtains value in outbound logistics main operations by means of well-organized handling of luggage in the point of destination. As far as operation is concerned, Air New Zealand has a variety of competitive advantages in operations. Most of the travelers do not contact an airline such as Air New Zealand to book a flight directly as they book the ticket through an app from online. Air New Zealand had faced severe competition as due to poor industry return. References Aguezzoul, A. (2014). Third-party logistics selection problem: A literature review on criteria and methods. Omega, 49, 69-78. Airnewzealand.co.nz. (2016). Operating Fleet. [online] Available at: https://www.airnewzealand.co.nz/fleet [Accessed 19 Aug. 2016]. Andreassen, H. (2015). Strategic responses to digital disruption in the outbound wholesale travel industry: a New Zealand perspective (Doctoral dissertation, Auckland University of Technology). Antrs, P., Chor, D. (2013). Organizing the global value chain. Econometrica, 81(6), 2127-2204. Biedermann, M., Levy, D. (2015). The Impact of Mobile Services on the Interaction between Airlines and Passengers. GRIN Verlag. Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework. Ecosystem Services, 17, 99-111. BusinessSetFree.com. (2013). Your Small Business Competitive Advantage BusinessSetFree.com. [online] Available at: https://www.businesssetfree.com/small-business-competitive-advantage/ [Accessed 19 Aug. 2016]. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), 32-45. Freed, J. (2015). Air New Zealand reveals plans to fight threat from Qantas. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Hussain, S., Khattak, J., Rizwan, A., Latif, M. A. (2013). ANSOFF matrix, environment, and growth-an interactive triangle.Management and Administrative Sciences Review,2(2), 196-206. Moon, H. C., Hur, Y. K., Yin, W., Helm, C. (2014). Extending Porters generic strategies: from three to eight.European Journal of International Management,8(2), 205-225. Pearce, B. (2013). Profitability and the air transport value chain. IATA Economics Briefing, (10). Research Methodology. (2016). Value Chain Analysis - Research Methodology. [online] Available at: https://research-methodology.net/theory/strategy/value-chain-analysis-2/ [Accessed 19 Aug. 2016]. Rothaermel, F. T. (2016). Competitive Advantage in Technology Intensive Industries. Technological Innovation: Generating Economic Results (2nd Edition)(Advances in the Study of Entrepreneurship, Innovation amp, 26, 233-256. Tansey, P., Spillane, J. P., Meng, X. (2014). Linking response strategies adopted by construction firms during the 2007 economic recession to Porters generic strategies.Construction Management and Economics,32(7-8), 705-724. Thijsen, T., Tong, T., van Leer, J. (2014). Ansoff Model.Marketing. Tretheway, M. W., Markhvida, K. (2014). The aviation value chain: Economic returns and policy issues. Journal of Air Transport Management, 41, 3-16. Walker, K. (2015). Taking the high road: Air New Zealand is riding a performance wave and taking eco-aviation responsibility to a new level. AIR TRANSPORT WORLD.

Rightcenter00 Essays - Marketing, Communication Design,

rightcenter00 1.0 Introduction: Dove, "Campaign for real beauty": Deconstruct the norm. Started drawing graceful steps in the beauty arena in 1957, Th e Dove brand began with merely beauty soap bars. The Dove brand was founded by Lever Brothers and today, they produce more than beauty soap bars like body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. Indeed, this brand headed by Unilever is a very successful beauty care worldwide. Figuring out the real problems. Girls in this era are often restrained and suppressed by low self-esteem, confidence and insecurities in themselves. For them, being flawless is beautiful. They are very concern of how they look to the point that they get so stressed out if they are not as perfect as others are. For them, getting a pair of long, skinny and lean legs is a goal. Not having them is weird and odd that they feel like they do not belong in the society. It can be much worse when a girl thinks that they are not beautiful just like how their idols look on televisions and magazines. All this while, most girls are being fed with the nature of beauty is by having fair and flawless skin, skinny body, big eyes, red lips and big boobs. In reality, we do know that beauty is not all about physical appearances because it is more than how you look. Beauty is actually how you embrace your flaws and present it to the world with confidence. No matter what color you are, what size your jea ns is or how unclear your skin is. At the end of the day, your personality will win over your physical appearance. Enthralling social mission. Back to the Dove brand. Dove is a personal care brand that sets forth with building up beautiful values in a woman inner and out. However, Dove has stepped up to a tota lly challenging level by coming up with a brand new advertising strategy which is combating negative advertising CITATION Mer \l 1033 (Mnter, n.d.) . What does that mean? That means combating all the advertisements made by all beauty or personal care brands that in some ways propagate the physical deficiencies existed in most women. You can see sometimes most advertisements showed to the public portrays how perfect women need to be in every way they can and only the n you are considered beautiful. This brand had actually launched their first tantalizing mission ever in 2004. The Dove Self-Esteem Project (DSEP) was launched in 2004 during their Campaign for Real Beauty was still in an infancy stage. At the core of the project are Dove's self-esteem education programs that build young people's body confidence and to strengthen their self-worth CITATION na \l 1033 (n.a, 2016) . 2.0 Definition of corporate advertising Corporate advertising in the UK is almost universally interpreted as the positioning of the company to build public awareness of, or to defend, the company's activities. Corporate advertising functions as influencer which is to influence public opinion surrounding regarding the issues that are related to the organization CITATION Phi97 \l 1033 (Kitchen, 1997) I n simple words, corporate advertising may be defined as "paid use of media that seeks to benefit the image of the corporation as whole rather than its product or services alone" . Both product and corporate advertising must reflect an integrated plan since all company's advertisings contribute to their image CITATION Pau09 \l 1033 (Argenti, 2009) Besides that, corporate advertising can also be defined as a promotional strategy by which it is designed to not only attract consumers to buy products and use services but also to fertilize a good reputation of the organization in the eyes of the consumers . CITATION lin12 \l 1033 (linef4, 2012 ) . In my understanding, corporate advertising stresses more on setting a stable pose and giving out good values to the society. This kind of advertising can in a way show how caring and loving the company is. Corporate advertising helps a company to build great reputation and decent identity to be shown to the public. Besides that, a good corporate advertising will gain people's trust and be a corporation that people are