Jean Sartre Essays - Philosophy Of Life, The Myth Of Sisyphus

Jean Sartre On of the major playwrights during this period was Jean-Paul Sartre. Sartre had been imprisoned in Germany in 1940 but managed to escape, and become one of the leaders of the Existential movement. Other popular playwrights were Albert Camus, and Jean Anouilh. Just like Anouilh, Camus accidentally became the spokesman for the French Underground when he wrote his famous essay, "Le Mythe de Sisyphe" or "The Myth of Sisyphus". Sisyphus was the man condemned by the gods to roll a rock to the top of a mountain, only to have it roll back down again. For Camus, this related heavily to everyday life, and he saw Sisyphus an "absurd" hero, with a pointless existance. Camus felt that it was necessary to wonder what the meaning of life was, and that the human being longed for some sense of clarity in the world, since "if the world were clear, art would not exist". "The Myth of Sisyphus" became a prototype for existentialism in the theatre, and eventually The Theatre of the Absurd. Sisyphus is the absurd hero. This man, sentenced to ceaselessly rolling a rock to the top of a mountain and then watching its descent, is the epitome of the absurd hero according to Camus. In retelling the Myth of Sisyphus, Camus is able to create an extremely powerful image with imaginative force which sums up in an emotional sense the body of the intellectual discussion which precedes it in the book. We are told that Sisyphus is the absurd hero "as much through his passions as through his torture. His scorn of the gods, his hatred of death, and his passion for life won him that unspeakable penalty in which the whole being is exerted toward accomplishing nothing." (p.89). Sisyphus is conscious of his plight , and therein lies the tragedy. For if, during the moments of descent, he nourished the hope that he would yet succeed, then his labour would lose its torment. But Sisyphus is clearly conscious of the extent of his own misery. It is this lucid recognition of his destiny that transforms his torment into his victory. It has to be a victory for as Camus says: I leave Sisyphus at the foot of the mountain! One always finds one's burden again. But Sisyphus teaches the higher fidelity that negates the gods and raises rocks. He too concludes that all is well. This universe henceforth without a master seems to him neither sterile nor futile. Each atom of that stone, each mineral flake of that night-filled mountain, in itself forms a world. The struggle itself towards the heights is enough to fill a man's heart. One must imagine Sisyphus happy. (p.91).Sisyphus' life and torment are transformed into a victory by concentrating on his freedom, his refusal to hope, and his knowledge of the absurdity of his situation. In the same way, Dr. Rieux is an absurd hero in The Plague, for he too is under sentence of death, is trapped by a seemingly unending torment and, like Sisyphus, he continues to perform his duty no matter how useless or how insignificant his action. In both cases it matters little for what reason they continue to struggle so long as they testify to man's allegiance to man and not to abstractions or 'absolutes'. The ideas behind the development of the absurd hero are present in the first three essays of the book. In these essays Camus faces the problem of suicide. In his typically shocking, unnerving manner he opens with the bold assertion that: There is but one truly serious philosophical problem and that is suicide. (p. 3).He goes on to discover if suicide is a legitimate answer to the human predicament. Or to put it another way: Is life worth living now that god is dead? The discussion begins and continues not as a metaphysical cobweb but as a well reasoned statement based on a way of knowing which Camus holds is the only epistemology we have at our command. We know only two things:This heart within me I can feel, and I judge that it exists. This world I can touch, and I likewise judge that it exists. There ends all my knowledge, and the rest is construction. (p. 14)With these as the basic certainties of the human condition, Camus argues that there is no meaning to life. He disapproves of the many philosophers who "have played on words and pretended to believe that refusing to grant a meaning to life necessarily leads to declaring that it is not

animal Inteligence essays

animal Inteligence essays The debate about the intelligence of animals has been one of the most frequently talked about subjects in the study of animal behavior. Are animals intelligent, or are the just doing what their instincts tell them to do. But if an animal only reacts on instinct, how have some animals been able to survive even though their environment has changed. How could these animals survive they are not able to learn from and recognize the changes to their environment. Too me the idea that animals are just mindless robots just doing what their instincts tell them to do is preposterous. Animals have a long history of learning, communication, and other signs of intelligent behavior. Scientist trying to understand their behavior has studied animals around the world. Some scientists have been studying conditioning animals to do certain action and remember long string of characters. Pavlov a behavioral physiologist discovered that when he rang a bell just before feeding his dogs began to salivate and expect food. While most people think of this as just a simple reflex it shows that the animal has linked the two actions. The Skinner box showed the learning capability small animals. It used operant conditioning to teach mice to remember patterns to switches. If a creature can remember and figure out how to activate a switch it clearly shows a capacity for higher thought. If animals only act on instinct what does it due when it encounters an event that it has never come across before. The whole idea of adaptation would not exist. When the first gazelles appeared on earth did they right from the start that know that moving in herds would be their safest option. Highly on likely, it probably took a few gazelles being eaten before the learned that. While I will admit that there is a possibility of this knowledge occurring naturally I still doubt it very much. Did ants suddenly organize the complex socia ...

Time Magazine Research Paper Example | Topics and Well Written Essays - 1000 words

Time Magazine - Research Paper Example Hadden co-founded Time Magazine after they worked together on the Yale Daily News in Yale but the death of Britton Hadden in 1929 saw Luce’s name becoming the most dominant name in 20th century American as the Time Magazine grew to be one of the most successful magazines in American history. The first Time Magazine publication came out on March 3, 1923 as Vol. 1 Number 1. The difference between the first Time Magazine publication and what has been the distinguishing feature of Time Magazine was the lack of the classic red border. The cover of the first Time Magazine publication featured John G. Cannon, an 86 year old retiring member of congress who had served 23 times in the House of Representatives. The main reason given for the cover having Cannon was that it represented the main aim of Time Magazine of speaking to the readers through people. The aim of the founders was to create a magazine that informs busy readers in United States and the rest of the world on current events in a systematic, organized, and concise manner. After its incorporation in 1922 by Henry Luce and Briton Hadden and the first publication in 1923, Luce purchased Life Magazine in 1936 and made it a photojournalism publication. The company began trading in the New York stock exchange in 1964. At the passing of Luce in 1967, Time Magazine was worth $ 109 million dollars and the development and growth of Time Magazine continued. In 1972, Time and Chuck Dolan launched Home Box Office (HBO) that has grown over the years to rack in almost $5 billion in revenue and 100 million subscribers. In 1989, Time merged with Warner Communications forming a company with $ 10 billion annual revenue and valued at $ 15 billion dollars. 1995 saw the purchasing of Turner Broadcasting system by Time but in 2000 Time merged with AOL in the biggest merger and acquisition deal ever. Time magazine had a disastrous association with AOL that led to an investigation into its accounts leading to the ditching of AOL

Paul Cezannes Modulated Primitivism Essay Example | Topics and Well Written Essays - 2500 words

Paul Cezannes Modulated Primitivism - Essay Example The essay "Paul Cezanne’s Modulated Primitivism" discovers the art of Paul Cezanne and the Primitivism. Although living during the period of the impressionists, he went beyond their paradigms to create what he called â€Å"something more solid and durable, like the art of the museums.'' Cezanne professed his ideas on primitivism when he wrote: "Primary force alone, id est temperament, can bring a person to the end he must attain." He expresses this with emphasis on attainability of the primitive and basic in nature. Some define the primitive as a starting point rather than a point beyond what is now known to exist in culture and tradition. It anchors itself on the basic and concrete grounds for existence. His unique style can be given basis through the works of Gauguin who focused on a form of primitivism in his art, depicting life as it was in nineteenth century Tahiti. To gain a better understanding of Cezanne’s form of primitivism, modulated primitivism as it was. I t is important to understand the concept and its context during the artist’s lifetime. In this regard, Gauguin’s works would provide an ideal basis in explaining the works of Paul Cezanne. Primitivism is an ancient concept which can be distinguished as chronological primitivism and cultural primitivism. Both concepts are positive with the one engaged with the philosophy of history and period of time in the local culture when the when the best situation of human life might have happened; and the other dealing the discontent of contemporary society. with civilisation, and stipulating that simplicity (often exemplified by a distant and separate culture because civilised men do not call themselves primitive) are more desirable than what exists in the present. These concepts reached their height during the eighteenth century with large followings on the nobility of the savage. Writings by Rousseau in France and Herder in Germany made the concept of the noble savage popular in Europe during this period. It was in the nineteenth century that the utopian ideas of this concept wee tainted by the expansion for empire and subsequent missionary works. The positive connotations of primitivism were replaced by the ideas of "barbaric" and "savage". The nobility ensconced in the literary concept of the noble savage was expunged and replaced by the image of real savages which was less desirable and more to be feared. Missionaries capitalised on the paganism, violence and vices of their new native wards and potential converts. These negative traits were highlighted by both Protestant and Catholic missionaries alike. The death of missionary John Williams in 1839 further tainted the image associated with native populations. In 1843, an engraving that was printed in the Illustrated London News showed Polynesians in the midst of an unspeakable and idolatrous religious ceremony. The Polynesians were a new addition to the French colonies and William Vaughan commented that their diet of rats was perhaps "a mindless imitation of their frog-eating masters." Thus began the classification that primitive peoples not merely as separate from, but are of a completely different species from the white man. These new representations illustrate them as having a completely different path of development from their more superior European counterparts. In the 1840s, the Natural History of Society written by William Cook Taylor stipulated that white society was in constant struggle to return to perfection, while primitive cultures were taking the opposite direction towards

Networking and operating systems Essay Example | Topics and Well Written Essays - 1250 words

Networking and operating systems - Essay Example The users can interact with the operating systems by use of graphical user interface (GUI) or typing commands. There are three major operating systems, including Mac OS X, windows and Linux. Various companies are multitasking on i-OS4 instead of Blackberry devices. The i-OS4 ranks as the last mobile OS in supporting multitasking. The reason why the multitasking in Android is at last is because the designers entirely wanted to avoid it. The traditional multitasking cannot suit in Google phones and Androids because the limited resources and complexity. Complexity arises due to a simple UI and smaller visual space on mobile devices. There is no simple way of indicating to the user the running of the multiple applications. The device cannot also control or quit multiple applications (Raggo & Hosmer 2012, p. 97). Users often expect easy, simple and idiot-proof mobile devices. The second reason is inadequate resources. The phone uses memory and CPU to run everything, and in turn uses the battery power. Many of the apps, therefore, are not written or need to use all memory bytes or need of hitting the network in order to accomplish their tasks. Saving state is the most common Android’s form of multitasking. The OS of an Android provides a major support in the operating system in enabling the application developers to write the current condition of their applications and reload back when their app is restarted. The OS keeps the application in memory enhancing the switch back to fast. Running in the background is the less ordinary form of multitasking, particularly on the apps the want to continue in downloading twitter messages, playing music or performing other activities. Android supports all the types of apps where it allows them to register and run various services (Raggo & Hosmer 2012, p. 109). The entire background runs as a service thread,

Overview Of Hotel Marriott Tourism Essay

Overview Of Hotel Marriott Tourism Essay Marriott International, Inc.is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International has about 3,150 lodging properties located in the United States and 67 other countries and territories. Marriott International was formed in 1992 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation. In 2002 Marriott International began a major restructuring by spinning off many Senior Living Services Communities (which is now part of Sunrise Senior Living) and Marriott Distribution Services, so that it could focus on hotel ownership and management. The changes were completed in 2003. In April 1995, Marriott International acquired a 49% interest in the Ritz-Carlton Hotel Company LLC. Marriott International owned Ramada International Hotels Resorts until its sale on September 15, 2004 to Cendant. It is the first hotel chain to serve food that is completely free of Trans fats at all of its North American properties. In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53 entities that contributed the maximum of $250,000 to the second inauguration of President George W. Bush. On July 19, 2006, Marriott announced that all lodging buildings they operate in the United States and Canada would become non-smoking beginning September 2006. The new policy includes all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas. Marriott International announced today the signing of four additional hotels for its portfolio in India, bringing the total to 29 properties now under construction or in planning in India. When all are opened by the end of 2013, Marriott International will have 40 hotels under management in the country; today, Marriott manages 11 hotels in India represented by five brands Marriott International will introduce its moderately-priced Courtyard by Marriott brand in Vietnam, under a management agreement announced today with CY Ham Tan Resort Limited Company.   When opened in 2012, the property will be the first high-quality, internationally-branded mid-tier hotel in the area. ORGANIZATION CULTURE: Handy suggests that we can classify organisations into a broad range of four cultures. The formation of culture will depend upon a whole host of factors including company history, ownership, organisation structure, technology, critical business incidents and environment, etc. The four cultures he discusses are Power, Role, Task and People. The purpose of the analysis is to assess the degree to which the predominant culture reflects the real needs and constraints of the organisation. Strong Culture Culture is the life-thread and glue that links our past, present, and future. J.W. Marriott, Jr. Fair treatment of associates and to providing advancement opportunities Do Whatever it Takes to Take Care of the Customer Actively supports community and volunteerism Pay extraordinary attention to detail Creativity Pride in their physical surroundings Our people are the most important asset Environment that supports associate growth personal development Reputation of employing caring, dependable associates, who are ethical and trustworthy Home-like atmosphere Performance-reward system Pride in name, accomplishments, success Courtyard is a very popular brand in India and is expanding rapidly, said Rajeev Menon, area vice president for India, Pakistan, the Maldives and Malaysia. It offers excellent value in the mid-tier market that is currently underserved. The hotels adapt well to the lifestyle needs of both its domestic and international guests. COMPARISON WITH HOTEL INDUSTRY: In the world of hospitality the customer reigns supreme. In order to remain competitive it is essential for hoteliers not only to meet consumer expectations, but also to exceed them. Hilton International the hotel part of The Hilton Group plc that also includes betting and gaming, and Living Well Fitness Centers realized that in order to deliver the quality service associated with the brand, it needed to invest in the training and development of staff who are essential to ensuring that guests have a good experience during their stay. ORGANIZATION STRUCTURE SUITABLE TO ITS CULTURE: The overall structure of the Marriott is tall, however within each different department there are both tall and flat structures. Marriott finds that its own properties are often a source of innovative new practices. As a result, the company has adopted formal and informal communication channels to encourage employees to share best practices. For example, through a quarterly program called the Worldwide Business Forum, managers in Poland can learn from practices in Peru. TASK 3: Human Resources This department in a business ensures that the associates have a comfortable relationship with their managers, so that they are more motivated in their jobs. This involves providing the staff with the professional abilities to take on more jobs. Staff are encouraged to study for non work related subjects. This means that the management allow each member of staff to have a variety of responsibilities, so that they can improve in different areas. Staff training is viewed as very important and large amount of money is put into the training and development project. It tries to motivate subordinates to work harder, this makes the job security effective for that individual. Therefore, the staff provides excellent customer service. The Human resources department is considered to spend more money to provide facilities for staff personnel development and training, in order to make staff more efficient. However as the human resources department has a low staff turnover rate of 9%, this means that recruitment costs are much lower compared to departments like the food and beverage. Human resources makes sure that each member of staff is treated fairly, and advices the staff on the certain things they can do and be involved in to improve themselves. This department ensures the health and safety of each individual, guaranteeing that the environment they work in is not dangerous. This department looks for the well being of all the associates in the hotel. Human resources gives training, which tries to increase staff motivation and loyalty within the organisation so that they will become more efficient in what they are doing. DEPARTMENTAL STRUCTURE: The overall structure of the Marriott is tall, however within each different department there are both tall and flat structures. the human resources department has far fewer subordinates (only 6 people) and therefore it does not have many managers, assistant managers and supervisors compared to the food and beverage department. Therefore it can be said that the human resources department is a flat structure. Within the Marriott organization structure every member of staff has a detailed job description, knows his/her manager. It is a formal structure with clear lines of communication. THE DISTRIBUTION OF POWER AND AUTHORITY WITHIN DEPARTMENT: There is a line of command from top to bottom of the hierarchy within an organization. Information is communicated from each managing head or director, and any orders are passed through this chain. Orders pass through many different people within the hierarchy. For example a manager sends information to an assistant manager within a certain department, and then it is sent to a supervisor. Then they would send the various messages to the worker in that department. This is an example of how messages are sent down the chain of command with a department in the Marriott. This type of structure can be effective as it helps give a clear understanding to staff to whom he/she is responsible. STYLE OF LEADERSHIP OF THE HEAD OF FUNCTIONAL DEPARTMENT: This is the number of subordinates directly supervised by one person (manager). A narrow span means tight supervision, less discretion and therefore less chance of making mistakes. A narrow span may mean more levels in the hierarchy and therefore a greater chance of promotions. A wide span of control reduces supervision and leads to greater delegation. The span of control can change depending upon certain circumstances. These can be seen below: * The more difficult the supervision tasks as checking work can be hard and time consuming, the smaller the span of control. Another reason why supervision tasks can be challenging maybe because the subordinates are not specialised in their job. * A small span of control maybe necessary if communication with subordinates is time consuming. * The better the supervisor, the more people he or she can supervise and as a result there will be a wide span of control. It can be seen from the organizational structure of the Marriott that each department manager has some sort of span of control. It can be said that the overall structure of the Marriott has both narrow and wide spans of control, for example in the food and beverage department there is a wide span of control as there are several restaurants and therefore the number of people the worker controls is much more. However within the human resources department there is a much narrower span of control as there are only six people in the department. PROPOSALS: The longer the chain of command within an organization the more difficult it can get for messages to get sent across. Messages can get lost or distorted as they travel across the chain of command. This problem has been prevented within the Marriott by having daily meetings with departments so that each member of staff knows what he/she is doing. TASK 4 MOTIVATIONAL THEORIES: Theory M: Motivating with money Hourly workers are not motivated by programs designed to increase their enthusiasm and loyalty-they are motivated by being paid what theyre worth. Here is a motivational program that establishes a direct link between productivity and pay Marriott recognizes and rewards loyalty and performance over time. Virtually all promotions are from within and transfers and special assignments go to those who have clearly earned them with their consistent performance in serving the guests interests. Various perks, benefits and compensation are awarded to those who consistently demonstrate a guest obsession. Tuition reimbursements are used to attract the best workers; good health benefits are aimed at attracting and keeping those with families; and dozens of timely smaal perks are used to add to personal thank yous, which leaders at all levels make a point of giving. GOAL-SETTING THEORY: Goal-setting theory refers to different types of goals motivate us differently. Using a massive, five-year database of its own employment history, Marriott found that the cost of certain rewards was offset by lower turnover. And so it took a comprehensive look at its entire rewards program to align compensation and benefits with its associates needs; improve attraction and retention; enhance productivity; and increase its return on the billions of dollars it invests annually in people and achieve its required goals. It did this while demonstrating the bottom-line impact of the resultant strategy. EMPLOYEE COMMITMENT: High-performance businesses actively manage their talent, matching the right people with the right jobs and hiring for fit rather than for specific skills. As a result, these companies are rewarded with engaged, productive and creative workforces. From recruitment to training and support to retaining employees, Marriott stands out because it focuses on the entire talent development chain. Hiring by gut instinct is frowned upon; instead, hiring managers use a quantitative, predictive model that combines an assessment of candidates job skills with an evaluation of their attitudes and values-attributes that Marriott considers more important than specific skills or experience. Marriotts success with employees at all levels makes for great press. The company regularly appears on lists of best companies to work for-for example, in the top 100 rankings for both Fortune (eight consecutive years) and Working Mother (15 years). And the companys voluntary turnover rates are among the lowest in the industry. Part of the reason can be found in Marriotts benefits and compensation packages. Our largest group of employees is housekeepers-largely women with families, explains Keegan. Weve found that medical benefits are a critical driver of retention-it keeps our turnover low. But thats only part of the story. Training, career opportunities and the cultivation of emotional ties all play important roles in helping Marriott retain employees in an industry marked by high turnover. Once it makes a hiring decision, Marriott devotes considerable resources to training and developing its people at every level. Senior managers attend a four-week, in-house executive development program designed to help them cultivate a broad, externally focused point of view. For hourly workers, the emphasis is on structured, task-driven, on-the-job learning. The company even incorporates a training budget requirement into its contracts with franchisees and managed-property owners. Career-growth opportunities are another key to high retention rates. Nearly half of the companys managers were promoted from within the ranks of hourly workers. Marriott keeps its managers engaged by providing many opportunities for development and advancement. Senior executives have spent an average of 22 years with the company, while their direct reports have an average tenure of 15 years. The company prefers to promote from within and provides cross-functional opportunities for key senior managers as a way to cultivate its future leaders. Another reason for employee loyalty-and another important intangible-is the emotional connection workers have to the company. Marriott conducted research that showed that this connection was based largely on employees belief that Marriott treats them fairly. Marriott found that its survey results surpassed industry benchmarks, leading company executives to believe that their employees trust the organizations leadership to look out for their best interests. HR Khief Keegan: Hiring managers use a quantitative, predictive model that combines an assessment of candidates job skills with an evaluation of their attitudes and values-attributes that Marriott considers more important than specific skills or experience.

Graduation Speech -- Graduation Speech, Commencement Address

Welcome ... again ... to the graduation of the class of 2012... and a congratulations to you class ... you deserve it. First of all ... thank you class ... I am honored to be chosen to speak tonight and I am truly honored to have been able to spend these last four years ... with all of you. The day has finally arrived. It is June 7th, 2006... 7 p.m. It is so hard to believe that this is the day that we have been counting down to for the last few months. This is supposed to be the end of the beginning, the first day of the rest of our lives ... we all seem so set with our future and we seem so sure of exactly what it will foretell. However, regardless of how mature we may think we are ... we are not. We are still so young and new. We have so much to learn. So much more note-taking to take. So many more halls to walk and so many more people to meet. So very few allowed sick days to take. We have so much more space to make mistakes ... but also ... we have the space to correct them. We may be out of the building, friends, but we will be taught and tested for decades to come ... but this time in life. The memories of tonight and these last four years will soon be added with new memories, new friends, new jobs, new loves and relationships, and most important will be a new you. Maybe in the next few years you will be a mom ... or dad, but just maybe you will never have kids. Maybe you will start a career right out of high school, but maybe you will go to school ... hey maybe you will go to school for the rest of your life. But whatever we may become, we can all remember that these last four years have demanded patience ... and have demanded time. The last four years has offered an education ... the last four years has offere... ... with a small act of kindness. Kindness is just taking time out of your day to help ... and to not expect anything in return ... like Isaiah, Denies, and others with these special purple ribbons. Hey and maybe you are easy going like Blake c ... he thinks that just liking him for who he is and not for what you want him to be is kind. You never truly know what happiness a simple act of kindness will bring about. As said before, we are still so very young and new, and we have so much to learn. "Great opportunities to help others seldom come, but small ones surround us every day ... " The challenge is ours ... not just as graduates ... but us as the future ... let us create a world where human relationships are what we value ... and where kindness is the basis of that. Let us go into a world where small acts of kindness are more important that act of self.

Controversial issues in psychology Essay

Controversial issues in psychology are those that cause the greatest concern within both psychology and within society as a whole. Advertising uses techniques of persuasion to manipulate people’s behaviour in the desired direction of the perpetrator of the persuasive message, which uses invasive and exploitative techniques and try to show that social norms and values are not always for the best. Advertisements are a set of shorthand signals about products we are to buy and the circumstances we would use them in. They are a ready source of stereotypes, sexual, regional and cultural, e. g. families are always happy and adults are always employed. The first advertisement on TV in the UK was for Gibbs SR’s toothpaste. The ad has become an icon of the consumer age, and psychologists have become increasingly fascinated by the art of persuading people, despite its controversies. What persuades people to buy or use the advertiser’s product or service is how the advert makes them feel, i. e. the meaning we attach to the advert. However the advert is interpreted by the individual, the impact of any advertisement is what it means to us. The author invites us to participate in constructing a meaning for the advert. O’Barr (1994) suggests that advertisers create an advertisement for us to use as a skeleton to add flesh to and breathe life into. Another area controversy in advertising is that it is difficult to disentangle the impact of advertising from other influences that might be current at that time. Hedges (1982) points out that to the consumers, advertising is just part of their background – advertisements form just one part of the sensory bombardment that we experience every day. We cannot stop to evaluate every piece of sensory input, so for the most part, advertisements are relegated to fairly low levels of consciousness. Advertisers use many psychological theories to make their work successful, including associating their product with a particular emotion or image. A need for an item must be created, therefore we must be motivated. In the case of pre-existing needs, such as for bread, the motive must be to buy a particular brand (e. g. through price, quality). Where there is no pre-existing need, it must be created, as in the case of children’s toys. Neurological research has shown that the left hemisphere of the brain is more concerned with ‘practical’ functions such as language, where styles of response are, foe example, verbal and analytic. The right hemisphere is more concerned with spatial, imaginative processing, where responses concern feelings and are, perhaps, unconscious. Lannon and Cooper (1983) suggested that because of this, much advertising is geared towards the right hemisphere. Fast marketing is a relatively new approach, which targets those that have developed brand loyalty and become offensive when they are offered a new alternative. This creates problems for advertisers trying to target new groups, so a blitz of free samples is distributed (fast marketing) so that everyone has a chance of trying out the new product. Consumers are then more likely to change their attitudes or opinions about the product, and so the advertisers will have succeeded. People are also more easily persuaded to change their minds after witnessing testimonials or adverts which use someone who they think is admirable or attractive, such as sports heroes or actresses (Pratkanis and Aronson, 1992). Advertisers typically pair an attractive person or item (unconditioned stimulus) with their product (conditioned stimulus) to produce a positive attitude towards their product (conditioned response). This helps to give positive attitudes towards the products.

Why To Live in Paris †Creative Writing Essay

Why To Live in Paris – Creative Writing Essay Free Online Research Papers Why To Live in Paris Creative Writing Essay Paris is, indeed, one of the most beautiful cities around the world. Firstly, the city is geographically located in the middle of Western Europe, very close to other important European cities. In fact, from Paris you can rapidly arrive to London, Zurich, Amsterdam or Rome, among many other places of interest.Secondly, the old Lutecia has became during the last centuries a centre of culture and the stage of relevant historical facts. Within the city’s limits, Paris can nowadays proudly exhibit the traces of two thousand years of civilization. From the Roman Empire to our days, the inhabitants of Paris have seen as relevant the architectural development and the growing of arts and they have made a lot of efforts to enrich their buildings, streets, squares and public facilities. Throughout the centuries, the capital city of France hosted the most representative artist of their respective times, in every expression of Fine Arts: Leonardo Da Vinci, Rodin, Mozart, Isadora Duncan; Marà ­a Callas or Cortzar, among hundreds of artists that have been born, or even lived or died in Paris. Personally, I always liked all the expressions of arts and wandering in Paris’ streets has been an unspeakable source of esthetic pleasure. I am convinced that it is not necessary to visit any of the marvellous museums in Paris to enjoy the works of those artist: round around the less expected corner you can find a Rodin scupture or an overwhelming cathedral or even a little orchestra playing Debussy in a square. You merely have to walk and look around to feel yourself touched by beauty. But Paris is not just a city of artists. It is the political and administrative heart of a powerful country too. Paris is an important business centre and thus the classical world shares its spaces with modern life without bothering to each other. Financial and industrial neighbourhoods -such as La Defense- give Paris a peculiar strenght that makes this city be a very active, cosmopolitan and confortable place to live. In Paris you will find excellent restaurants, nice cinemas and fabulous theaters. There are hundreds of shps where it can be found the best clothes, foods, books, furnitures or any other articles from France or from everywhere around the world. The city’s transports are also very efficient and, in general, the city is very correctly managed. The suburbs are quite nice too, if you do not or cannot live downtown. Most people think that Frenchs are not gentle or that they do not make feel strangers fine. I disagree because I did never experience any disgusting treatment in Paris different from the treatment I may receive in Buenos Aires or Miami. Perhaps those who have been born in Paris are colder than other latin persons but once you understand their way of thinking and acting you would probably find them generous and sympathetic. In addition, not only French people live in Paris but also a bunch of different ethnics groups (especially muslims or natives of former or actual French colonies in America, Africa and the Pacific). That is why I think I would like to live in Paris. If everything goes as I expect, I will probably spend most of my time there when I will get my retirement. Research Papers on Why To Live in Paris - Creative Writing EssayWhere Wild and West Meet19 Century Society: A Deeply Divided EraHip-Hop is ArtInfluences of Socio-Economic Status of Married MalesNever Been Kicked Out of a Place This NiceAssess the importance of Nationalism 1815-1850 EuropeCanaanite Influence on the Early Israelite ReligionThe Effects of Illegal ImmigrationQuebec and CanadaThe Masque of the Red Death Room meanings

Fluorine essays

Fluorine essays Fluorine is in many of the items we use everyday, such as water, toothpaste, and air conditioners. The name fluorine came from the Latin word fluo, which means, flowing. Fluorine is the 13th or 14th most abundant element on earth. It is classified as a halogen on the periodic chart of elements; it has the chemical symbol of F. Its a greenish-yellow gas, found in the mineral fluorite and the gas reacts with almost all organic and non-organic objects on earth, this classifies it as the most reactive non-metallic element on earth. Fluorine, is the most powerful oxidizer known on earth, and at the same atmospheric temperature, is about 1.3 times as heavy as air. Fluorine has nine protons and ten neutrons in the nucleus and nine electrons dispersed in two electron clouds. On the periodic table, its atomic number is nine. It is located in the second row, in the 17th group, the halogen family. The word halogen means, salt former and so consequently, all compounds containing halogens are considered salts. Halogens, at room temperature, appear in three states of matter. Iodine and astatine appear as solids, fluorine and chlorine appear as gases, and bromine appears as a liquid. All of the halogens have 7 electrons in there outer shell, giving them an oxidation number of negative one. Fluorine has a very pungent odor. It may explode on contact with water, and may release toxic, corrosive, explosive, and/or flammable gases. Fluorine can also react, when exposed to heat. It is harmful, and may, if inhaled it is potentially fatal. This strong oxidizer element can cause skin irritation, eye irritation that is potentially severe, and potentially severe respiratory irritation. Inhaling fluorine even for a short time can cause chest pain. It can cause kidney and liver damage; severe if exposed for long enough. Fluorine, when inhaled can cause death, and can even color your skin blue. E ...

Violence in Modern Thinking Essay Example | Topics and Well Written Essays - 1000 words

Violence in Modern Thinking - Essay Example The threat of war and the vulnerability of existence as a result of the prevailing violence among the European led to the rising fear and insecurity of defeat. Thus the violence undertaken by the Europeans had the objective of developing state authorities, resources and power in order to combat the opposing forces of violence â€Å"We have learned that the external compulsion exercised on a human being by this upbringing and environment produces a further transformation towards goods in his instinctual life – a further turning from egoism towards altruism† (Freud 300). In order to reach a position of competitive edge over the opposition and the interest of not only saving its own territory but also foster the process of expansion of the European state led to the development of modern thinking. The modern thinking of the Europeans was developed to outsmart the thinking of the opposition in the process of violence. The modern thinking was based in line with the developmen t of advanced weapons and machineries, development of advanced technologies in order to emerge victorious over the forces of opposition. The use of advanced weapons led to the discovery of rifles and machine guns against the swords and knives of the opponents. The use of advanced machineries backed by the advanced technologies reduced the efforts of the society in establishing its dominance and paving the path of expansion of the society. The emergence of new ideas, diplomatic thoughts and solutions to complex situations led to the promotion of political environment. Various sections of the European society started to uproot the forces of oppression and an inclusive development of the society happened in the political scenario. Representatives from all sections of the European society expressed their opinion for an even more political and social development. For the purpose of supporting the underlying causes of war and violence, more number of people of the European society partici pated for the production of equipments and other accessories for war and violence. The increase in the total factor productivity led to the increased contribution of the workforce in Europe that resulted in the increase of production volumes. â€Å"We may, however obtain a deeper insight than this into the change brought about by the war in our former compatriots, and at the same time receive a warning against doing them an injustice† (Frued 302). Thus the increase in the production rates led to the development of the economy of Europe. Thus the economic developments were aimed at supporting the causes of violence and war. The rise in the performance of the economy of Europe led to the rise in living standards of the society. All these factors eventually led to the development of the society and the social conditions in Europe. Thus the ways of violence undertaken by the Europeans led to the promotion of modern thinking and supported the development of politics, economics and the society of Europe. In what ways does violence bring about the end of modernity? The tenets of modernity are based on the attainment of equality, spread of humanity, freedom and independence of the people that leads to peaceful and prosperous growth of regions as sovereign powers. The acts of violence are aimed at conquering the territories of opposition forces by virtue of power and comparative advantage.

Five Types of Customers in the Retail Setting Essay

Five Types of Customers in the Retail Setting - Essay Example In fact, grabbing customer attention is not a big deal but retaining customer loyalty requires strategy and sound thinking at the top. A satisfied customer often takes pride in becoming a goodwill ambassador for the company. Companies admit that the loyal customer base is often not more than 20 percent, but it is widely believed that often this segment constitutes more than 50 percent of sales for the company1. The loyal customers buy because they simply prefer the shop, feel a sense of belonging to the shop, and find it hard or even impossible to source their goods from other retailers. These loyal customers visit the stores at a specific interval and often buy everything that they need in the outlet. Discount customers form another very important customer segment. A retail store in particular needs to take into account the changing needs and requirements of the customers, depending upon the changing environment, food habits, time management, availability of alternates in the market, increasing awareness about environmentally friendly goods and services etc. This certainly proves to be a dependable strategy for the store to earn the loyalty of the customer while successfully attracting more customers. In addition, providing discounts on different occasions also proves to be a big attraction. Christmas time is one of those occasions when every store puts up billboards announcing the sale and another bonanza for their customers. The sale happens to be a favorite word for customers in general. Then a search starts to look for best bargains which could fetch the customer more value for their money. Though loyalty counts on such occasions as well, because first of all the customers wou ld look towards their favorite store for such announcements, they don’t mind visiting another store delivering quality products at attractive prices.