R J. R. - 1165 Words

Furthermore, dealing with the problem where the agent can find amusement, or excitement from games that promotes unjustified violence. The common genre of this style game is recognized as the open-sandbox. This is where the player is given the freedom to do whatever they desire, and have no major regulating system to oppose their actions. These games offer the player to ignore the primary story of the game, and play mainly for the goal to achieve their personal amusement. The player’s amusement is often fulfilled through the means of unjustified violence. However, DJ would defend that the emotional feeling of excitement is not wrong, rather it remains fitting (65). Whereas Taylor would emphasize that the player’s excitement is wrongful,†¦show more content†¦Firstly, this is because of the absurdity of actions that can be performed in those worlds, whereas the player themselves know they would/could not reenact those events as freely. Secondly, the player entert aining the reality of a fictional/make belief world is their desire to participate in a non-consequential form of freedom. This is to emphasize that there are no â€Å"moral risks† to the player’s excitement (78). The Grand Theft Auto series (and many like it) are recognized for causing excitement, because it is a form of freedom that bares no consequences to the player. In effect, this is because the player’s intention of entertaining morally deviant actions is their subjective way of a safely (if not, one of the safest ways) to generate amusement in their lives. This is because video games don t have repercussions on the player(s). Therefore, because game only involves the player(s), and because no one is harmed during their violent amusements, this would mean the size of the moral deviance is miniscule. Consequently, it is acceptable for unjustified violence in video games to be fitting, because of the size, and shape it is projected in. However, Taylor would then argue that our feelings of amusement caused from make-belief/fiction remains immoral. Problematically, Taylor would assert, if we continue to feel an emotional pleasure because of any violence (or misfortune), then the emotions caused by make-belief/fiction continues to beShow MoreRelated J. R. R. Tolkien Essay1509 Words   |  7 Pagesreturn to England. His father however was also suppose to return to England with them within the next few months, but while he waited in South Africa he caught rheumatic fever and soon died. This left the grieving family with a very limited income. (W. J. Rayment, A Bio) nbsp;nbsp;nbsp;nbsp;nbsp;By now Tolkien was showing great interest in languages and had developed remarkable skills with them. He had already mastered Latin and Greek, and was already making up languages on his own. So, naturallyRead MoreThe Hobbit By J. R. Tolkien703 Words   |  3 PagesPeople like stories that contain much action and adventure. 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Tolkiens The Lord of the Rings - Frodo Baggins as a Christ-Figure817 Words   |  4 PagesJ. R. R. Tolkiens The Lord of the Rings - Frodo Baggins as a Christ-Figure J. R. R. Tolkiens The Lord of the Rings has delighted readers since its publication owing to its authors skillful development of his fantastic realm and its inhabitants adventures therein. In fact, Tolkien is rightly regarded as the father of the modern fantasy genre, and it often seems all fantasy imitates his work in some way. However, as readers return to the work, it often becomes apparent that the work isRead MoreThe Hobbit: by J. R. R. Tolkien Essay1159 Words   |  5 Pages J. R. R. Tolkien’s book The Hobbit was written in 1937, and the first third was made into a movie in 2012. The first movie is called The Hobbit: An Unexpected Journey. The second movie, made in 2013, is called The Hobbit: The Desolation of Smaug. There is a third movie to be released that will be called The Hobbit: There and Back Again. This comparison is between the book The Hobbit, and the movie The Hobbit: An Unexpected Journey. The beginning of the movie takes place in the future, 60 yearsRead MoreRJ Study Guide796 Words   |  4 PagesRomeo and Juliet Act I 1. Who is Prince Escalus? What lines indicate his feelings about the feuding? * He is the prince of Verona. In other words he is like the mayor or a peace keeper * If ever you disturb our streets again, Your lives shall pay the forfeit of the peace. 2. What information is Benvolio able to get from Romeo? * The sadness Romeo feels for the fact that Rosaline will never be with Romeo. 3. What kind of friend is Benvolio? * He is a good friendRead MoreThe Tolkien s The Hobbit979 Words   |  4 PagesAs the story of â€Å"The Hobbit† by J. R. R. Tolkien develops, readers of this book can see that one of the main characters experience a metamorphosis. From the beginning of the story throughout the end, Bilbo goes through a change, but for the better. Tolkien’s main character Bilbo in â€Å"The Hobbit† shows the theme of becoming a hero by gaining courage and confidence as the story progresses. During the beginning of â€Å"The Hobbit† Bilbo likes to stay to himself in his hobbit hole. We see that he is alsoRead MoreThe Story of J.J.R Tolkien700 Words   |  3 PagesTolkien was always writing some type of interesting writings. They were often conceived with a fantasy as a profound or powerful form at literature with intense philosophical and spiritual meaning, serious purposes, and eternal appeal.† 4.Tolkien, J. R. R., Mary Salu, and Robert T. Farrell. J.R.R. Tolkien, Scholar and Storyteller: Essays in Memoriam. Ithaca, NY: Cornell UP, 1979. Print. â€Å"He was very much aware of the present as it relates to the past. And his past affects his work that it has fashionedRead More Heroism, Magic and Retribution in Lord of the Rings and The Hobbit2202 Words   |  9 PagesRings as Myth. Unpublished thesis. The University of Georgia, Athens, GA, 1974. Tolkien, J. R. R. The Hobbit. New York: Ballantine Books, 1993. Tolkien, J. R. R. The Lord of the Rings. New York: Ballantine Books, 1997. Tyler, J.E.A. The Tolkien Companion. New York: St. Martins Press, 1976. Urang, Gunnar. J. R. R. Tolkien: Fantasy and the Phenomenology of Hope Fantasy in the Writing of J. R. R. Tolkien. United Press, 1971 Wood, Ralph C. Traveling the one road: The Lord of the RingsRead MoreEssay on Newfound Popularity of Books From the 1900s558 Words   |  3 PagesWinnie–The–Pooh, and Mein Kampf. But why weren’t they bestsellers if so loved now? Many critics say that The Lord of The Rings set the standard for all epic fantasy books written since it was published. This marvelous trilogy was published in 1954, after J. R. R. Tolkien, the author of this fantastic series, took 10 years to write it. Yet, Tolkien never expected his books to be such a success worldwide, even though the book her wrote right before, The Hobbit, was a major success. The Hobbit was originally

Hamlet And Gertrude s Relationship - 1267 Words

Hamlet and Gertrude’s Relationship in Hamlet In many of William Shakespeare’s tragedies, Shakespeare writes about the relationships maintained between his characters. Of these relationships, Shakespeare examines the connection between family members, particularly the relationship between parents and child. In Shakespeare’s tragedy â€Å"Hamlet†, Shakespeare writes about the relationship between Hamlet and his mother, Queen Gertrude, to drive the plot forward.. Throughout much of the play, their relationship and interaction provides Hamlet with the core of his much anger and frustration. Consumed with the mistreatment of King Hamlet, Hamlet is enraged by the way Gertrude rejoices in her new marriage rather than mourning. Feeling as though Gertrude has forsaken his father by marrying Claudius merely two months after his death, Hamlet even speculates that his mother played a role in his father’s murder. Gertrude, a naturally innocent character oblivious to her own blunders, becomes desperate to discover the reason for Hamlet’s agitation. The combination of Hamlet’s resentment and vindictiveness along with Gertrude’s ceaseless espionage of Hamlet creates a strained relationship filled with distaste. However, during Hamlet’s confrontation of Gertrude in Act III Scene IV, Gertrude alters her views when she realizes the severity of her actions. This shift in perspective is evident in the final act of the play when Gertrude begins to openly ally herself with her son. Throughout â€Å"Hamlet†,Show MoreRelatedThe Oedipus Complex ( Oedipus )1666 Words   |  7 Pagestruth of every relationship, even between those who love each other, like fathers and sons and daughters, or husbands and wives, is that the love is always unequal†. When a child is little, everything their parents do is seen as perfect, a parent can do no wrong. As a child grows older, they start to see that their parents are in fact flawed and this can cause an inward conflict for th e child. Psychology has done a lot of research about family relationships, especially the relationship between a motherRead More Analysis of the Closet Scene in Hamlet the Movie Essay810 Words   |  4 PagesHamlet is often seen as one of the most well known examples of an Oedipus Complex presented in literature. The reasons for this is probably because of the plot that resolves around the revenge that Hamlet has against his step-father Claudius and because of the relationship that Hamlet has with his mother that is loaded with sexual energy. Hamlets love for his mother is especially exemplified by the Mel Gibsons interpretation of the infamous closet scene. 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Most of this evidence supporting that Gertrude has nothing to do with King Hamlets sudden death. From the start, Gertrude comes off as a very clueless and almost blind character to the things happening around her.Read MoreThe First Act Of Hamlet By William Shakespeare1447 Words   |  6 PagesHamlet Throughout the first act of Hamlet, by William Shakespeare, clothing imagery is used to illustrate the common theme of â€Å"is versus seems.† The clothing references made with Laertes, son of Polonius, Gertrude, the queen of Denmark, and Hamlet, the protagonist of the play, come to either reflect the character’s true feelings, or highlight the differences between what the character feels and what emotion they display. Before leaving to France, Polonius, counselor to the king, advises his sonRead MoreMadness In Shakespeares Hamlet948 Words   |  4 Pagestrue or not. As in the encounter of the ghost of Hamlet s father and Hamlet, Hamlet is asked to avenge his father s death. 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Logistics Selection for Strategic Management †Free Sample

Question: Discuss about the Logistics Selection for Strategic Management. Answer: Introduction Air New Zealand is a global and domestic airline group that provides air travellers and freight transport services within New Zealand. The airline was operated in the year 1940 however; the name was Tasman Empire Airways Limited. It was renamed in the year 1965 as Air New Zealand Limited. Until 1980s, Air New Zealand functioned with a shared DC-8 and DC-10 fleet. The airline was becoming truly international as it was expanding its business to North America and Asia. In the year 1999, Air New Zealand became a complete member of the Star Alliance group. The Star Alliance group mainly comprises of Air Canada, ANA, Asiana Airlines, Austrian Airlines, LOT Polish Airlines, Singapore Airlines, SAS, South African Airways, SWISS, Thai Airways, United Airlines, US Airways and Varig (Walker, 2015). A conditional agreement was announced by Air New Zealand in the year 1996. According to this agreement, Air New Zealand will make a purchase of 50 percent of Ansett Holdings Limited from News Corporation Limited at an amount of A$580m. In the year 2002, the way by which travellers travelled with Air New Zealand changed completely. The business was modernized by Air New Zealand in order to offer considerably low fares as well as simplified booking rules. The first Boeing of Air New Zealand touched down in Auckland on the eve of Christmas in the year 2010 (Freed, 2015). External Environment Analysis Porters five forces Analysis The five forces model assesses three possible horizontal threats as well as two vertical threats. Horizontal threats are represented by the threat of substitutes, threat of new entrants as well as industry competition. On the other hand, vertical threats are represented by power of sellers and power of buyers. Industry Competition: High Air New Zealand is exposed to both direct competition as well as indirect competition from diverse airline alliances in the long-haul market. This is mainly a because of poor industry return that has made Air New Zealand severely competitive. The competitions in domestic markets are more intense as compared to long-haul market due to lack of substitutes as well as augmented identification of brand. Moreover, competitive pressure in the long-haul market is to some extent improved because of policy share coalition agreements. In the year 2004, the accumulation of 12 Boeing aircraft to the fleet was announced. Direct competition is reduced with the generation of new markets through incorporating capabilities. This in turn, leads Air New Zealand to earn more profit. With the exit of Virgin Blue, competition in the domestic market should alleviate however, short-haul market remains highly competitive. This is mainly because of the low-cost barriers that are hig hly harmonized (E. Dobbs, 2014). Figure: Air New Zealand (Source: Foodtech-portal.eu, 2016) Threat of New Entrants: Average to High - The airline industry is one that necessitate enormous capital expenditure, which been an effectual barrier in averting probable entrants. Threat of new entrants has although increased due to deregulation however, recognized technological systems as well as brand identity had made it difficult for new airlines to enter the market. On the other hand, these factors are becoming inappropriate with each passing day. Southwest Airlines, for example has adopted innovative business model that permitted them to exceed the barriers. As a result, threat of new entrants is average to high (Rothaermel, 2016). Threat of substitutes: Low There is no such obtainable substitute to worldwide travel other than ship. However, travel by ship is inferior in both time and speed. As a result, individuals will prefer to choose the mode of travel that will be time consuming. Unless a trip is too short, no techniques of travel rate as possible alternate for air travel. Qantas Airways is not considered a substitute for Air New Zealand with the start and ends (Grant, 2016). Figure: Porters five forces Analysis (Source: Airnewzealand.co.nz, 2016) Power of Buyers: High The buyers of Air New Zealand have enormous negotiating power, as the cost necessary to switch from one carrier to another is negligible. Problems worsened with the appearance and powerful popularity of intermediary trip booking websites as well as Smartphone apps. Most of the travelers do not contact an airline such as Air New Zealand to book a flight directly. The travelers mostly prefers to contact sites or apps in order to evaluate rates across all carriers. Air New Zealand can act in response to this market force by performing market research and presenting more undeviating flights at low prices to the destinations fliers search for most often on third-party proposal. Air New Zealand also needs to reinforce their relationships with the credit-card companies in order to offer attractive rewards to the customers (Andreassen, 2015). Power of Suppliers: Low The list of suppliers in the airline industry is quite huge. Air New Zealand has a strong inducement to keep a good relation with its suppliers. However, there are various suppliers and as a result, if the relation goes bad with any supplier Air New Zealand will easily find a replacement for it. Internal Audit VRIO Analysis The relationship of Air New Zealand with the government acts as an intangible resource. With the support of the government, Air New Zealand will be able to exploit the opportunities and counteract threats. Air New Zealand is the only airline industry to get direct support from the government. If the resources are valuable, the company will be have added advantage to exploit the resources. Air New Zealand will also be able to exploit opportunities with the help of its brand name. Value Chain Air New Zealand value chain analysis engages the adoption of a methodical advance in the analysis of competitive advantage. The value chain analysis structure mainly involves distinction between primary and a support business activity recognizes the sources of competitive benefit for every action. Figure: Value Chain Analysis (Source: Research Methodology, 2016) Primary Activities Inbound Logistics Inbound Logistics of Air New Zealand is complicated as it involves the appropriate release of fleet of planes, catering goods and a broad range of other aboard products. The inbound logistics activities are further complicated as Air New Zealand deals with ensuring the cleanness of foods and drinks provided during the journey. Air New Zealand has gained competitive advantage with the help of inbound logistics by establishing fragmentary relationships with suppliers (Antrs Chor, 2013) Operations - The preparation of commodities and services that are sold to customers are categorized under this stage. The scope of business operation is widespread for this airline. In other words, it is a renowned airline that is operating all over the world. Air New Zealand have a diversity of competitive advantages in operations. The business offers its customers with increased security for the luggage of the customers. It also offers fast enroll services and offers online booking services. It also offers additional availability of seats as well as enhanced loyalty reimbursement for recurrent flyers. Additionally, a high level of customization of service stipulation and a widespread exploitation of digital expertise in a broad range of business procedure symbolize solid sources for benefit for Air New Zealand. Air New Zealand also became the first airline to initiate every day, inexpensive journey across the Tasman (Pearce, 2013). Outbound Logistics - Outbound Logistics mainly involves distribution of ready goods to customers for utilization. Beside manufacturing companies, outbound logistics is also applicable for airline industry. Outbound Logistics also involve the system of hotel reservation. Air New Zealand obtains value in outbound logistics main operations by means of well-organized handling of luggage in the point of destination. The business also utilizes a highly developed information and communication system (Biedermann Levy, 2015). Marketing and Sales Marketing strategy of Air New Zealand is directed at the communication of the marketing message to the target customer section. In the terms of sales, Air New Zealand is growing at about 12 percent per year. The marketing message to the target customer is communicated through an efficient utilization of a range of essentials of the marketing communication mix. Fundamentals of the marketing communication mix include media advertising as well as promotion and direct marketing (Tretheway Markhvida, 2014). Service Post-sale service is recognized as an important ground by Air New Zealand. Post-sale service mainly involves setting up of the product as well as management of complaints regarding the product and services. A post-sale service helps the airline business to achieve competitive advantage. This will help Air New Zealand to communicate with the customers through a series of channels. Air New Zealand has one hundred fleet sizes and being served by Boeing 747 as well as Airbus A320 aircrafts (Aguezzoul, 2014). Summary of analysis The company mainly faces challenges due to bargaining power of buyers that are extremely high. The increasing competition in the global market is also acting as a challenge for the organization. However, with the help of the resources the company is able to achieve competency. With the help of the internal and external analysis, the following SWOT Analysis can be obtained for the company. SWOT Analysis Strength With the help of outbound logistics, AirNewZealand is able to obtain value (Bull et al., 2016). AirNewZealand has also developed special routes that have been designed in order to promote trade and marketing. It has signed a deal with Tourism New Zealand in order to promote tourism in Australia, the UK, Japan, Europe and China (Hollensen, 2015). AirNewZealand involves environment friendly usage of fuel. It is the member of International Air Travel Association. The company has an established brand identity in the market Weakness One of the biggest weaknesses of AirNewZealand is that it accepts credit card however; it does not accept cash. This poses a problem for foreigners, as they have to pay surcharge on their card transaction. The inbound logistics are very complicated. It charges a high fare price. The services provided by AirNewZealand are often delayed and crewmembers are often not organized. Opportunities AirNewZealand has the opportunity to earn miles with the tickets by categorizing them under gold and silver. This is mainly categorized by depending on the class in which the travelers travel. Technological improvement will help to expand the business Threats The increasing power of the buyers had also posed a threat for the organization. Air New Zealand is facing both direct competition as well as indirect competition from varied airline coalition in the long-haul market (Grant, 2016). The airline is also facing challenges as the New Zealand dollar comes off its highs and rivalry inclines up in routes. An international financial downturn unconstructively affects leisure, travel, as well as business journey. Increasing threat from new entrants Strategic Choice and Justification Two distinct strategic options for the organization are Porters Generic Strategy and Ansoff Matrix. Porters Generic Strategy Figure: Porters Generic Strategy (Source: BusinessSetFree.com, 2013) Cost-Leadership - The cost-leadership approach is the easiest among all the generic approaches. The focus of this strategy is to minimize the cost of AirNewZealand. This strategy is mainly important for AirNewZealand, as the company has reduced profitability. The company was unable to provide lower fares to the travelers as they were not able to generate profit. As a result, AirNewZealand requires focusing on this strategy by introducing new routes (Moon et al., 2014). Differentiation The Company pursuing this strategy will mainly focus on offering the market with a unique product. Differentiation mainly deals with external business environment. This strategy will help AirNewZealand to accomplish a low-cost position in the market by increasing profit. With the help of this strategy, the company has been able to enlarge diversification in geographic existence in worldwide (Tansey, Spillane Meng, 2014) Focus This strategy is an amalgamation of cost-leadership and differentiation. This strategy helps to define the behaviors of the cost sensitive customers in precise segments. Ansoff Matrix Figure: Ansoff Matrix (Source: Ansoffmatrix.com, 2016) Market Penetration - AirNewZealand is already operating in several existing markets however; it needs to expand its business in various other key markets. Market Development The selling of existing products to new market will help AirNewZealand to improve growth of business. AirNewZealand is connected to NewZealand through services to 22 domestic destinations (Hussain et al., 2013). Product Development This strategy involves the process that is utilized to introduce new products into new markets. AirNewZealand has introduced Boeing 747-400 that is referred to as Daddys yatch. This will help the travelers to work, eat and sleep in the special cabin. Diversification A substantial business strategy attempts to improve both productivity and prosperity. This is mainly done by introducing new products in the market (Thijsen, Tong van Leer, 2014). Justification (Porters Generic Strategy) Out of the two strategic options, the one that is recommended is Porters Generic Strategy, as it will help AirNewZealand to increase market share as well as change rules in order to create individuality. Porters Generic Strategy will also help to make cost of differentiation an advantage. This will in turn, help to improve growth of the business. Cost-leadership strategy will help AirNewZealand to set the market prices that can be at or near the industry. With the help of this strategy the company will be able to provide low fare prices to the customers. Differentiation strategy has also helped the company to accomplish important revenue growth. Conclusion It can be thus concluded that The biggest strength of AirNewZealand is that Stryrax has rated it as eighth best airline in the world. In the terms of sales, Air New Zealand is growing at about 12 percent per year. It has also been concluded that Air New Zealand obtains value in outbound logistics main operations by means of well-organized handling of luggage in the point of destination. As far as operation is concerned, Air New Zealand has a variety of competitive advantages in operations. Most of the travelers do not contact an airline such as Air New Zealand to book a flight directly as they book the ticket through an app from online. Air New Zealand had faced severe competition as due to poor industry return. References Aguezzoul, A. (2014). Third-party logistics selection problem: A literature review on criteria and methods. Omega, 49, 69-78. Airnewzealand.co.nz. (2016). Operating Fleet. [online] Available at: https://www.airnewzealand.co.nz/fleet [Accessed 19 Aug. 2016]. Andreassen, H. (2015). Strategic responses to digital disruption in the outbound wholesale travel industry: a New Zealand perspective (Doctoral dissertation, Auckland University of Technology). Antrs, P., Chor, D. (2013). Organizing the global value chain. Econometrica, 81(6), 2127-2204. Biedermann, M., Levy, D. (2015). The Impact of Mobile Services on the Interaction between Airlines and Passengers. GRIN Verlag. Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework. Ecosystem Services, 17, 99-111. BusinessSetFree.com. (2013). Your Small Business Competitive Advantage BusinessSetFree.com. [online] Available at: https://www.businesssetfree.com/small-business-competitive-advantage/ [Accessed 19 Aug. 2016]. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), 32-45. Freed, J. (2015). Air New Zealand reveals plans to fight threat from Qantas. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Hussain, S., Khattak, J., Rizwan, A., Latif, M. A. (2013). ANSOFF matrix, environment, and growth-an interactive triangle.Management and Administrative Sciences Review,2(2), 196-206. Moon, H. C., Hur, Y. K., Yin, W., Helm, C. (2014). Extending Porters generic strategies: from three to eight.European Journal of International Management,8(2), 205-225. Pearce, B. (2013). Profitability and the air transport value chain. IATA Economics Briefing, (10). Research Methodology. (2016). Value Chain Analysis - Research Methodology. [online] Available at: https://research-methodology.net/theory/strategy/value-chain-analysis-2/ [Accessed 19 Aug. 2016]. Rothaermel, F. T. (2016). Competitive Advantage in Technology Intensive Industries. Technological Innovation: Generating Economic Results (2nd Edition)(Advances in the Study of Entrepreneurship, Innovation amp, 26, 233-256. Tansey, P., Spillane, J. P., Meng, X. (2014). Linking response strategies adopted by construction firms during the 2007 economic recession to Porters generic strategies.Construction Management and Economics,32(7-8), 705-724. Thijsen, T., Tong, T., van Leer, J. (2014). Ansoff Model.Marketing. Tretheway, M. W., Markhvida, K. (2014). The aviation value chain: Economic returns and policy issues. Journal of Air Transport Management, 41, 3-16. Walker, K. (2015). Taking the high road: Air New Zealand is riding a performance wave and taking eco-aviation responsibility to a new level. AIR TRANSPORT WORLD.

Rightcenter00 Essays - Marketing, Communication Design,

rightcenter00 1.0 Introduction: Dove, "Campaign for real beauty": Deconstruct the norm. Started drawing graceful steps in the beauty arena in 1957, Th e Dove brand began with merely beauty soap bars. The Dove brand was founded by Lever Brothers and today, they produce more than beauty soap bars like body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. Indeed, this brand headed by Unilever is a very successful beauty care worldwide. Figuring out the real problems. Girls in this era are often restrained and suppressed by low self-esteem, confidence and insecurities in themselves. For them, being flawless is beautiful. They are very concern of how they look to the point that they get so stressed out if they are not as perfect as others are. For them, getting a pair of long, skinny and lean legs is a goal. Not having them is weird and odd that they feel like they do not belong in the society. It can be much worse when a girl thinks that they are not beautiful just like how their idols look on televisions and magazines. All this while, most girls are being fed with the nature of beauty is by having fair and flawless skin, skinny body, big eyes, red lips and big boobs. In reality, we do know that beauty is not all about physical appearances because it is more than how you look. Beauty is actually how you embrace your flaws and present it to the world with confidence. No matter what color you are, what size your jea ns is or how unclear your skin is. At the end of the day, your personality will win over your physical appearance. Enthralling social mission. Back to the Dove brand. Dove is a personal care brand that sets forth with building up beautiful values in a woman inner and out. However, Dove has stepped up to a tota lly challenging level by coming up with a brand new advertising strategy which is combating negative advertising CITATION Mer \l 1033 (Mnter, n.d.) . What does that mean? That means combating all the advertisements made by all beauty or personal care brands that in some ways propagate the physical deficiencies existed in most women. You can see sometimes most advertisements showed to the public portrays how perfect women need to be in every way they can and only the n you are considered beautiful. This brand had actually launched their first tantalizing mission ever in 2004. The Dove Self-Esteem Project (DSEP) was launched in 2004 during their Campaign for Real Beauty was still in an infancy stage. At the core of the project are Dove's self-esteem education programs that build young people's body confidence and to strengthen their self-worth CITATION na \l 1033 (n.a, 2016) . 2.0 Definition of corporate advertising Corporate advertising in the UK is almost universally interpreted as the positioning of the company to build public awareness of, or to defend, the company's activities. Corporate advertising functions as influencer which is to influence public opinion surrounding regarding the issues that are related to the organization CITATION Phi97 \l 1033 (Kitchen, 1997) I n simple words, corporate advertising may be defined as "paid use of media that seeks to benefit the image of the corporation as whole rather than its product or services alone" . Both product and corporate advertising must reflect an integrated plan since all company's advertisings contribute to their image CITATION Pau09 \l 1033 (Argenti, 2009) Besides that, corporate advertising can also be defined as a promotional strategy by which it is designed to not only attract consumers to buy products and use services but also to fertilize a good reputation of the organization in the eyes of the consumers . CITATION lin12 \l 1033 (linef4, 2012 ) . In my understanding, corporate advertising stresses more on setting a stable pose and giving out good values to the society. This kind of advertising can in a way show how caring and loving the company is. Corporate advertising helps a company to build great reputation and decent identity to be shown to the public. Besides that, a good corporate advertising will gain people's trust and be a corporation that people are

Jean Sartre Essays - Philosophy Of Life, The Myth Of Sisyphus

Jean Sartre On of the major playwrights during this period was Jean-Paul Sartre. Sartre had been imprisoned in Germany in 1940 but managed to escape, and become one of the leaders of the Existential movement. Other popular playwrights were Albert Camus, and Jean Anouilh. Just like Anouilh, Camus accidentally became the spokesman for the French Underground when he wrote his famous essay, "Le Mythe de Sisyphe" or "The Myth of Sisyphus". Sisyphus was the man condemned by the gods to roll a rock to the top of a mountain, only to have it roll back down again. For Camus, this related heavily to everyday life, and he saw Sisyphus an "absurd" hero, with a pointless existance. Camus felt that it was necessary to wonder what the meaning of life was, and that the human being longed for some sense of clarity in the world, since "if the world were clear, art would not exist". "The Myth of Sisyphus" became a prototype for existentialism in the theatre, and eventually The Theatre of the Absurd. Sisyphus is the absurd hero. This man, sentenced to ceaselessly rolling a rock to the top of a mountain and then watching its descent, is the epitome of the absurd hero according to Camus. In retelling the Myth of Sisyphus, Camus is able to create an extremely powerful image with imaginative force which sums up in an emotional sense the body of the intellectual discussion which precedes it in the book. We are told that Sisyphus is the absurd hero "as much through his passions as through his torture. His scorn of the gods, his hatred of death, and his passion for life won him that unspeakable penalty in which the whole being is exerted toward accomplishing nothing." (p.89). Sisyphus is conscious of his plight , and therein lies the tragedy. For if, during the moments of descent, he nourished the hope that he would yet succeed, then his labour would lose its torment. But Sisyphus is clearly conscious of the extent of his own misery. It is this lucid recognition of his destiny that transforms his torment into his victory. It has to be a victory for as Camus says: I leave Sisyphus at the foot of the mountain! One always finds one's burden again. But Sisyphus teaches the higher fidelity that negates the gods and raises rocks. He too concludes that all is well. This universe henceforth without a master seems to him neither sterile nor futile. Each atom of that stone, each mineral flake of that night-filled mountain, in itself forms a world. The struggle itself towards the heights is enough to fill a man's heart. One must imagine Sisyphus happy. (p.91).Sisyphus' life and torment are transformed into a victory by concentrating on his freedom, his refusal to hope, and his knowledge of the absurdity of his situation. In the same way, Dr. Rieux is an absurd hero in The Plague, for he too is under sentence of death, is trapped by a seemingly unending torment and, like Sisyphus, he continues to perform his duty no matter how useless or how insignificant his action. In both cases it matters little for what reason they continue to struggle so long as they testify to man's allegiance to man and not to abstractions or 'absolutes'. The ideas behind the development of the absurd hero are present in the first three essays of the book. In these essays Camus faces the problem of suicide. In his typically shocking, unnerving manner he opens with the bold assertion that: There is but one truly serious philosophical problem and that is suicide. (p. 3).He goes on to discover if suicide is a legitimate answer to the human predicament. Or to put it another way: Is life worth living now that god is dead? The discussion begins and continues not as a metaphysical cobweb but as a well reasoned statement based on a way of knowing which Camus holds is the only epistemology we have at our command. We know only two things:This heart within me I can feel, and I judge that it exists. This world I can touch, and I likewise judge that it exists. There ends all my knowledge, and the rest is construction. (p. 14)With these as the basic certainties of the human condition, Camus argues that there is no meaning to life. He disapproves of the many philosophers who "have played on words and pretended to believe that refusing to grant a meaning to life necessarily leads to declaring that it is not

animal Inteligence essays

animal Inteligence essays The debate about the intelligence of animals has been one of the most frequently talked about subjects in the study of animal behavior. Are animals intelligent, or are the just doing what their instincts tell them to do. But if an animal only reacts on instinct, how have some animals been able to survive even though their environment has changed. How could these animals survive they are not able to learn from and recognize the changes to their environment. Too me the idea that animals are just mindless robots just doing what their instincts tell them to do is preposterous. Animals have a long history of learning, communication, and other signs of intelligent behavior. Scientist trying to understand their behavior has studied animals around the world. Some scientists have been studying conditioning animals to do certain action and remember long string of characters. Pavlov a behavioral physiologist discovered that when he rang a bell just before feeding his dogs began to salivate and expect food. While most people think of this as just a simple reflex it shows that the animal has linked the two actions. The Skinner box showed the learning capability small animals. It used operant conditioning to teach mice to remember patterns to switches. If a creature can remember and figure out how to activate a switch it clearly shows a capacity for higher thought. If animals only act on instinct what does it due when it encounters an event that it has never come across before. The whole idea of adaptation would not exist. When the first gazelles appeared on earth did they right from the start that know that moving in herds would be their safest option. Highly on likely, it probably took a few gazelles being eaten before the learned that. While I will admit that there is a possibility of this knowledge occurring naturally I still doubt it very much. Did ants suddenly organize the complex socia ...

Time Magazine Research Paper Example | Topics and Well Written Essays - 1000 words

Time Magazine - Research Paper Example Hadden co-founded Time Magazine after they worked together on the Yale Daily News in Yale but the death of Britton Hadden in 1929 saw Luce’s name becoming the most dominant name in 20th century American as the Time Magazine grew to be one of the most successful magazines in American history. The first Time Magazine publication came out on March 3, 1923 as Vol. 1 Number 1. The difference between the first Time Magazine publication and what has been the distinguishing feature of Time Magazine was the lack of the classic red border. The cover of the first Time Magazine publication featured John G. Cannon, an 86 year old retiring member of congress who had served 23 times in the House of Representatives. The main reason given for the cover having Cannon was that it represented the main aim of Time Magazine of speaking to the readers through people. The aim of the founders was to create a magazine that informs busy readers in United States and the rest of the world on current events in a systematic, organized, and concise manner. After its incorporation in 1922 by Henry Luce and Briton Hadden and the first publication in 1923, Luce purchased Life Magazine in 1936 and made it a photojournalism publication. The company began trading in the New York stock exchange in 1964. At the passing of Luce in 1967, Time Magazine was worth $ 109 million dollars and the development and growth of Time Magazine continued. In 1972, Time and Chuck Dolan launched Home Box Office (HBO) that has grown over the years to rack in almost $5 billion in revenue and 100 million subscribers. In 1989, Time merged with Warner Communications forming a company with $ 10 billion annual revenue and valued at $ 15 billion dollars. 1995 saw the purchasing of Turner Broadcasting system by Time but in 2000 Time merged with AOL in the biggest merger and acquisition deal ever. Time magazine had a disastrous association with AOL that led to an investigation into its accounts leading to the ditching of AOL

Paul Cezannes Modulated Primitivism Essay Example | Topics and Well Written Essays - 2500 words

Paul Cezannes Modulated Primitivism - Essay Example The essay "Paul Cezanne’s Modulated Primitivism" discovers the art of Paul Cezanne and the Primitivism. Although living during the period of the impressionists, he went beyond their paradigms to create what he called â€Å"something more solid and durable, like the art of the museums.'' Cezanne professed his ideas on primitivism when he wrote: "Primary force alone, id est temperament, can bring a person to the end he must attain." He expresses this with emphasis on attainability of the primitive and basic in nature. Some define the primitive as a starting point rather than a point beyond what is now known to exist in culture and tradition. It anchors itself on the basic and concrete grounds for existence. His unique style can be given basis through the works of Gauguin who focused on a form of primitivism in his art, depicting life as it was in nineteenth century Tahiti. To gain a better understanding of Cezanne’s form of primitivism, modulated primitivism as it was. I t is important to understand the concept and its context during the artist’s lifetime. In this regard, Gauguin’s works would provide an ideal basis in explaining the works of Paul Cezanne. Primitivism is an ancient concept which can be distinguished as chronological primitivism and cultural primitivism. Both concepts are positive with the one engaged with the philosophy of history and period of time in the local culture when the when the best situation of human life might have happened; and the other dealing the discontent of contemporary society. with civilisation, and stipulating that simplicity (often exemplified by a distant and separate culture because civilised men do not call themselves primitive) are more desirable than what exists in the present. These concepts reached their height during the eighteenth century with large followings on the nobility of the savage. Writings by Rousseau in France and Herder in Germany made the concept of the noble savage popular in Europe during this period. It was in the nineteenth century that the utopian ideas of this concept wee tainted by the expansion for empire and subsequent missionary works. The positive connotations of primitivism were replaced by the ideas of "barbaric" and "savage". The nobility ensconced in the literary concept of the noble savage was expunged and replaced by the image of real savages which was less desirable and more to be feared. Missionaries capitalised on the paganism, violence and vices of their new native wards and potential converts. These negative traits were highlighted by both Protestant and Catholic missionaries alike. The death of missionary John Williams in 1839 further tainted the image associated with native populations. In 1843, an engraving that was printed in the Illustrated London News showed Polynesians in the midst of an unspeakable and idolatrous religious ceremony. The Polynesians were a new addition to the French colonies and William Vaughan commented that their diet of rats was perhaps "a mindless imitation of their frog-eating masters." Thus began the classification that primitive peoples not merely as separate from, but are of a completely different species from the white man. These new representations illustrate them as having a completely different path of development from their more superior European counterparts. In the 1840s, the Natural History of Society written by William Cook Taylor stipulated that white society was in constant struggle to return to perfection, while primitive cultures were taking the opposite direction towards

Networking and operating systems Essay Example | Topics and Well Written Essays - 1250 words

Networking and operating systems - Essay Example The users can interact with the operating systems by use of graphical user interface (GUI) or typing commands. There are three major operating systems, including Mac OS X, windows and Linux. Various companies are multitasking on i-OS4 instead of Blackberry devices. The i-OS4 ranks as the last mobile OS in supporting multitasking. The reason why the multitasking in Android is at last is because the designers entirely wanted to avoid it. The traditional multitasking cannot suit in Google phones and Androids because the limited resources and complexity. Complexity arises due to a simple UI and smaller visual space on mobile devices. There is no simple way of indicating to the user the running of the multiple applications. The device cannot also control or quit multiple applications (Raggo & Hosmer 2012, p. 97). Users often expect easy, simple and idiot-proof mobile devices. The second reason is inadequate resources. The phone uses memory and CPU to run everything, and in turn uses the battery power. Many of the apps, therefore, are not written or need to use all memory bytes or need of hitting the network in order to accomplish their tasks. Saving state is the most common Android’s form of multitasking. The OS of an Android provides a major support in the operating system in enabling the application developers to write the current condition of their applications and reload back when their app is restarted. The OS keeps the application in memory enhancing the switch back to fast. Running in the background is the less ordinary form of multitasking, particularly on the apps the want to continue in downloading twitter messages, playing music or performing other activities. Android supports all the types of apps where it allows them to register and run various services (Raggo & Hosmer 2012, p. 109). The entire background runs as a service thread,

Overview Of Hotel Marriott Tourism Essay

Overview Of Hotel Marriott Tourism Essay Marriott International, Inc.is a worldwide operator and franchisor of a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by son J.W. (Bill) Marriott, Jr. Today, Marriott International has about 3,150 lodging properties located in the United States and 67 other countries and territories. Marriott International was formed in 1992 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation. In 2002 Marriott International began a major restructuring by spinning off many Senior Living Services Communities (which is now part of Sunrise Senior Living) and Marriott Distribution Services, so that it could focus on hotel ownership and management. The changes were completed in 2003. In April 1995, Marriott International acquired a 49% interest in the Ritz-Carlton Hotel Company LLC. Marriott International owned Ramada International Hotels Resorts until its sale on September 15, 2004 to Cendant. It is the first hotel chain to serve food that is completely free of Trans fats at all of its North American properties. In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53 entities that contributed the maximum of $250,000 to the second inauguration of President George W. Bush. On July 19, 2006, Marriott announced that all lodging buildings they operate in the United States and Canada would become non-smoking beginning September 2006. The new policy includes all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas. Marriott International announced today the signing of four additional hotels for its portfolio in India, bringing the total to 29 properties now under construction or in planning in India. When all are opened by the end of 2013, Marriott International will have 40 hotels under management in the country; today, Marriott manages 11 hotels in India represented by five brands Marriott International will introduce its moderately-priced Courtyard by Marriott brand in Vietnam, under a management agreement announced today with CY Ham Tan Resort Limited Company.   When opened in 2012, the property will be the first high-quality, internationally-branded mid-tier hotel in the area. ORGANIZATION CULTURE: Handy suggests that we can classify organisations into a broad range of four cultures. The formation of culture will depend upon a whole host of factors including company history, ownership, organisation structure, technology, critical business incidents and environment, etc. The four cultures he discusses are Power, Role, Task and People. The purpose of the analysis is to assess the degree to which the predominant culture reflects the real needs and constraints of the organisation. Strong Culture Culture is the life-thread and glue that links our past, present, and future. J.W. Marriott, Jr. Fair treatment of associates and to providing advancement opportunities Do Whatever it Takes to Take Care of the Customer Actively supports community and volunteerism Pay extraordinary attention to detail Creativity Pride in their physical surroundings Our people are the most important asset Environment that supports associate growth personal development Reputation of employing caring, dependable associates, who are ethical and trustworthy Home-like atmosphere Performance-reward system Pride in name, accomplishments, success Courtyard is a very popular brand in India and is expanding rapidly, said Rajeev Menon, area vice president for India, Pakistan, the Maldives and Malaysia. It offers excellent value in the mid-tier market that is currently underserved. The hotels adapt well to the lifestyle needs of both its domestic and international guests. COMPARISON WITH HOTEL INDUSTRY: In the world of hospitality the customer reigns supreme. In order to remain competitive it is essential for hoteliers not only to meet consumer expectations, but also to exceed them. Hilton International the hotel part of The Hilton Group plc that also includes betting and gaming, and Living Well Fitness Centers realized that in order to deliver the quality service associated with the brand, it needed to invest in the training and development of staff who are essential to ensuring that guests have a good experience during their stay. ORGANIZATION STRUCTURE SUITABLE TO ITS CULTURE: The overall structure of the Marriott is tall, however within each different department there are both tall and flat structures. Marriott finds that its own properties are often a source of innovative new practices. As a result, the company has adopted formal and informal communication channels to encourage employees to share best practices. For example, through a quarterly program called the Worldwide Business Forum, managers in Poland can learn from practices in Peru. TASK 3: Human Resources This department in a business ensures that the associates have a comfortable relationship with their managers, so that they are more motivated in their jobs. This involves providing the staff with the professional abilities to take on more jobs. Staff are encouraged to study for non work related subjects. This means that the management allow each member of staff to have a variety of responsibilities, so that they can improve in different areas. Staff training is viewed as very important and large amount of money is put into the training and development project. It tries to motivate subordinates to work harder, this makes the job security effective for that individual. Therefore, the staff provides excellent customer service. The Human resources department is considered to spend more money to provide facilities for staff personnel development and training, in order to make staff more efficient. However as the human resources department has a low staff turnover rate of 9%, this means that recruitment costs are much lower compared to departments like the food and beverage. Human resources makes sure that each member of staff is treated fairly, and advices the staff on the certain things they can do and be involved in to improve themselves. This department ensures the health and safety of each individual, guaranteeing that the environment they work in is not dangerous. This department looks for the well being of all the associates in the hotel. Human resources gives training, which tries to increase staff motivation and loyalty within the organisation so that they will become more efficient in what they are doing. DEPARTMENTAL STRUCTURE: The overall structure of the Marriott is tall, however within each different department there are both tall and flat structures. the human resources department has far fewer subordinates (only 6 people) and therefore it does not have many managers, assistant managers and supervisors compared to the food and beverage department. Therefore it can be said that the human resources department is a flat structure. Within the Marriott organization structure every member of staff has a detailed job description, knows his/her manager. It is a formal structure with clear lines of communication. THE DISTRIBUTION OF POWER AND AUTHORITY WITHIN DEPARTMENT: There is a line of command from top to bottom of the hierarchy within an organization. Information is communicated from each managing head or director, and any orders are passed through this chain. Orders pass through many different people within the hierarchy. For example a manager sends information to an assistant manager within a certain department, and then it is sent to a supervisor. Then they would send the various messages to the worker in that department. This is an example of how messages are sent down the chain of command with a department in the Marriott. This type of structure can be effective as it helps give a clear understanding to staff to whom he/she is responsible. STYLE OF LEADERSHIP OF THE HEAD OF FUNCTIONAL DEPARTMENT: This is the number of subordinates directly supervised by one person (manager). A narrow span means tight supervision, less discretion and therefore less chance of making mistakes. A narrow span may mean more levels in the hierarchy and therefore a greater chance of promotions. A wide span of control reduces supervision and leads to greater delegation. The span of control can change depending upon certain circumstances. These can be seen below: * The more difficult the supervision tasks as checking work can be hard and time consuming, the smaller the span of control. Another reason why supervision tasks can be challenging maybe because the subordinates are not specialised in their job. * A small span of control maybe necessary if communication with subordinates is time consuming. * The better the supervisor, the more people he or she can supervise and as a result there will be a wide span of control. It can be seen from the organizational structure of the Marriott that each department manager has some sort of span of control. It can be said that the overall structure of the Marriott has both narrow and wide spans of control, for example in the food and beverage department there is a wide span of control as there are several restaurants and therefore the number of people the worker controls is much more. However within the human resources department there is a much narrower span of control as there are only six people in the department. PROPOSALS: The longer the chain of command within an organization the more difficult it can get for messages to get sent across. Messages can get lost or distorted as they travel across the chain of command. This problem has been prevented within the Marriott by having daily meetings with departments so that each member of staff knows what he/she is doing. TASK 4 MOTIVATIONAL THEORIES: Theory M: Motivating with money Hourly workers are not motivated by programs designed to increase their enthusiasm and loyalty-they are motivated by being paid what theyre worth. Here is a motivational program that establishes a direct link between productivity and pay Marriott recognizes and rewards loyalty and performance over time. Virtually all promotions are from within and transfers and special assignments go to those who have clearly earned them with their consistent performance in serving the guests interests. Various perks, benefits and compensation are awarded to those who consistently demonstrate a guest obsession. Tuition reimbursements are used to attract the best workers; good health benefits are aimed at attracting and keeping those with families; and dozens of timely smaal perks are used to add to personal thank yous, which leaders at all levels make a point of giving. GOAL-SETTING THEORY: Goal-setting theory refers to different types of goals motivate us differently. Using a massive, five-year database of its own employment history, Marriott found that the cost of certain rewards was offset by lower turnover. And so it took a comprehensive look at its entire rewards program to align compensation and benefits with its associates needs; improve attraction and retention; enhance productivity; and increase its return on the billions of dollars it invests annually in people and achieve its required goals. It did this while demonstrating the bottom-line impact of the resultant strategy. EMPLOYEE COMMITMENT: High-performance businesses actively manage their talent, matching the right people with the right jobs and hiring for fit rather than for specific skills. As a result, these companies are rewarded with engaged, productive and creative workforces. From recruitment to training and support to retaining employees, Marriott stands out because it focuses on the entire talent development chain. Hiring by gut instinct is frowned upon; instead, hiring managers use a quantitative, predictive model that combines an assessment of candidates job skills with an evaluation of their attitudes and values-attributes that Marriott considers more important than specific skills or experience. Marriotts success with employees at all levels makes for great press. The company regularly appears on lists of best companies to work for-for example, in the top 100 rankings for both Fortune (eight consecutive years) and Working Mother (15 years). And the companys voluntary turnover rates are among the lowest in the industry. Part of the reason can be found in Marriotts benefits and compensation packages. Our largest group of employees is housekeepers-largely women with families, explains Keegan. Weve found that medical benefits are a critical driver of retention-it keeps our turnover low. But thats only part of the story. Training, career opportunities and the cultivation of emotional ties all play important roles in helping Marriott retain employees in an industry marked by high turnover. Once it makes a hiring decision, Marriott devotes considerable resources to training and developing its people at every level. Senior managers attend a four-week, in-house executive development program designed to help them cultivate a broad, externally focused point of view. For hourly workers, the emphasis is on structured, task-driven, on-the-job learning. The company even incorporates a training budget requirement into its contracts with franchisees and managed-property owners. Career-growth opportunities are another key to high retention rates. Nearly half of the companys managers were promoted from within the ranks of hourly workers. Marriott keeps its managers engaged by providing many opportunities for development and advancement. Senior executives have spent an average of 22 years with the company, while their direct reports have an average tenure of 15 years. The company prefers to promote from within and provides cross-functional opportunities for key senior managers as a way to cultivate its future leaders. Another reason for employee loyalty-and another important intangible-is the emotional connection workers have to the company. Marriott conducted research that showed that this connection was based largely on employees belief that Marriott treats them fairly. Marriott found that its survey results surpassed industry benchmarks, leading company executives to believe that their employees trust the organizations leadership to look out for their best interests. HR Khief Keegan: Hiring managers use a quantitative, predictive model that combines an assessment of candidates job skills with an evaluation of their attitudes and values-attributes that Marriott considers more important than specific skills or experience.

Graduation Speech -- Graduation Speech, Commencement Address

Welcome ... again ... to the graduation of the class of 2012... and a congratulations to you class ... you deserve it. First of all ... thank you class ... I am honored to be chosen to speak tonight and I am truly honored to have been able to spend these last four years ... with all of you. The day has finally arrived. It is June 7th, 2006... 7 p.m. It is so hard to believe that this is the day that we have been counting down to for the last few months. This is supposed to be the end of the beginning, the first day of the rest of our lives ... we all seem so set with our future and we seem so sure of exactly what it will foretell. However, regardless of how mature we may think we are ... we are not. We are still so young and new. We have so much to learn. So much more note-taking to take. So many more halls to walk and so many more people to meet. So very few allowed sick days to take. We have so much more space to make mistakes ... but also ... we have the space to correct them. We may be out of the building, friends, but we will be taught and tested for decades to come ... but this time in life. The memories of tonight and these last four years will soon be added with new memories, new friends, new jobs, new loves and relationships, and most important will be a new you. Maybe in the next few years you will be a mom ... or dad, but just maybe you will never have kids. Maybe you will start a career right out of high school, but maybe you will go to school ... hey maybe you will go to school for the rest of your life. But whatever we may become, we can all remember that these last four years have demanded patience ... and have demanded time. The last four years has offered an education ... the last four years has offere... ... with a small act of kindness. Kindness is just taking time out of your day to help ... and to not expect anything in return ... like Isaiah, Denies, and others with these special purple ribbons. Hey and maybe you are easy going like Blake c ... he thinks that just liking him for who he is and not for what you want him to be is kind. You never truly know what happiness a simple act of kindness will bring about. As said before, we are still so very young and new, and we have so much to learn. "Great opportunities to help others seldom come, but small ones surround us every day ... " The challenge is ours ... not just as graduates ... but us as the future ... let us create a world where human relationships are what we value ... and where kindness is the basis of that. Let us go into a world where small acts of kindness are more important that act of self.

Controversial issues in psychology Essay

Controversial issues in psychology are those that cause the greatest concern within both psychology and within society as a whole. Advertising uses techniques of persuasion to manipulate people’s behaviour in the desired direction of the perpetrator of the persuasive message, which uses invasive and exploitative techniques and try to show that social norms and values are not always for the best. Advertisements are a set of shorthand signals about products we are to buy and the circumstances we would use them in. They are a ready source of stereotypes, sexual, regional and cultural, e. g. families are always happy and adults are always employed. The first advertisement on TV in the UK was for Gibbs SR’s toothpaste. The ad has become an icon of the consumer age, and psychologists have become increasingly fascinated by the art of persuading people, despite its controversies. What persuades people to buy or use the advertiser’s product or service is how the advert makes them feel, i. e. the meaning we attach to the advert. However the advert is interpreted by the individual, the impact of any advertisement is what it means to us. The author invites us to participate in constructing a meaning for the advert. O’Barr (1994) suggests that advertisers create an advertisement for us to use as a skeleton to add flesh to and breathe life into. Another area controversy in advertising is that it is difficult to disentangle the impact of advertising from other influences that might be current at that time. Hedges (1982) points out that to the consumers, advertising is just part of their background – advertisements form just one part of the sensory bombardment that we experience every day. We cannot stop to evaluate every piece of sensory input, so for the most part, advertisements are relegated to fairly low levels of consciousness. Advertisers use many psychological theories to make their work successful, including associating their product with a particular emotion or image. A need for an item must be created, therefore we must be motivated. In the case of pre-existing needs, such as for bread, the motive must be to buy a particular brand (e. g. through price, quality). Where there is no pre-existing need, it must be created, as in the case of children’s toys. Neurological research has shown that the left hemisphere of the brain is more concerned with ‘practical’ functions such as language, where styles of response are, foe example, verbal and analytic. The right hemisphere is more concerned with spatial, imaginative processing, where responses concern feelings and are, perhaps, unconscious. Lannon and Cooper (1983) suggested that because of this, much advertising is geared towards the right hemisphere. Fast marketing is a relatively new approach, which targets those that have developed brand loyalty and become offensive when they are offered a new alternative. This creates problems for advertisers trying to target new groups, so a blitz of free samples is distributed (fast marketing) so that everyone has a chance of trying out the new product. Consumers are then more likely to change their attitudes or opinions about the product, and so the advertisers will have succeeded. People are also more easily persuaded to change their minds after witnessing testimonials or adverts which use someone who they think is admirable or attractive, such as sports heroes or actresses (Pratkanis and Aronson, 1992). Advertisers typically pair an attractive person or item (unconditioned stimulus) with their product (conditioned stimulus) to produce a positive attitude towards their product (conditioned response). This helps to give positive attitudes towards the products.

Why To Live in Paris †Creative Writing Essay

Why To Live in Paris – Creative Writing Essay Free Online Research Papers Why To Live in Paris Creative Writing Essay Paris is, indeed, one of the most beautiful cities around the world. Firstly, the city is geographically located in the middle of Western Europe, very close to other important European cities. In fact, from Paris you can rapidly arrive to London, Zurich, Amsterdam or Rome, among many other places of interest.Secondly, the old Lutecia has became during the last centuries a centre of culture and the stage of relevant historical facts. Within the city’s limits, Paris can nowadays proudly exhibit the traces of two thousand years of civilization. From the Roman Empire to our days, the inhabitants of Paris have seen as relevant the architectural development and the growing of arts and they have made a lot of efforts to enrich their buildings, streets, squares and public facilities. Throughout the centuries, the capital city of France hosted the most representative artist of their respective times, in every expression of Fine Arts: Leonardo Da Vinci, Rodin, Mozart, Isadora Duncan; Marà ­a Callas or Cortzar, among hundreds of artists that have been born, or even lived or died in Paris. Personally, I always liked all the expressions of arts and wandering in Paris’ streets has been an unspeakable source of esthetic pleasure. I am convinced that it is not necessary to visit any of the marvellous museums in Paris to enjoy the works of those artist: round around the less expected corner you can find a Rodin scupture or an overwhelming cathedral or even a little orchestra playing Debussy in a square. You merely have to walk and look around to feel yourself touched by beauty. But Paris is not just a city of artists. It is the political and administrative heart of a powerful country too. Paris is an important business centre and thus the classical world shares its spaces with modern life without bothering to each other. Financial and industrial neighbourhoods -such as La Defense- give Paris a peculiar strenght that makes this city be a very active, cosmopolitan and confortable place to live. In Paris you will find excellent restaurants, nice cinemas and fabulous theaters. There are hundreds of shps where it can be found the best clothes, foods, books, furnitures or any other articles from France or from everywhere around the world. The city’s transports are also very efficient and, in general, the city is very correctly managed. The suburbs are quite nice too, if you do not or cannot live downtown. Most people think that Frenchs are not gentle or that they do not make feel strangers fine. I disagree because I did never experience any disgusting treatment in Paris different from the treatment I may receive in Buenos Aires or Miami. Perhaps those who have been born in Paris are colder than other latin persons but once you understand their way of thinking and acting you would probably find them generous and sympathetic. In addition, not only French people live in Paris but also a bunch of different ethnics groups (especially muslims or natives of former or actual French colonies in America, Africa and the Pacific). That is why I think I would like to live in Paris. If everything goes as I expect, I will probably spend most of my time there when I will get my retirement. Research Papers on Why To Live in Paris - Creative Writing EssayWhere Wild and West Meet19 Century Society: A Deeply Divided EraHip-Hop is ArtInfluences of Socio-Economic Status of Married MalesNever Been Kicked Out of a Place This NiceAssess the importance of Nationalism 1815-1850 EuropeCanaanite Influence on the Early Israelite ReligionThe Effects of Illegal ImmigrationQuebec and CanadaThe Masque of the Red Death Room meanings

Fluorine essays

Fluorine essays Fluorine is in many of the items we use everyday, such as water, toothpaste, and air conditioners. The name fluorine came from the Latin word fluo, which means, flowing. Fluorine is the 13th or 14th most abundant element on earth. It is classified as a halogen on the periodic chart of elements; it has the chemical symbol of F. Its a greenish-yellow gas, found in the mineral fluorite and the gas reacts with almost all organic and non-organic objects on earth, this classifies it as the most reactive non-metallic element on earth. Fluorine, is the most powerful oxidizer known on earth, and at the same atmospheric temperature, is about 1.3 times as heavy as air. Fluorine has nine protons and ten neutrons in the nucleus and nine electrons dispersed in two electron clouds. On the periodic table, its atomic number is nine. It is located in the second row, in the 17th group, the halogen family. The word halogen means, salt former and so consequently, all compounds containing halogens are considered salts. Halogens, at room temperature, appear in three states of matter. Iodine and astatine appear as solids, fluorine and chlorine appear as gases, and bromine appears as a liquid. All of the halogens have 7 electrons in there outer shell, giving them an oxidation number of negative one. Fluorine has a very pungent odor. It may explode on contact with water, and may release toxic, corrosive, explosive, and/or flammable gases. Fluorine can also react, when exposed to heat. It is harmful, and may, if inhaled it is potentially fatal. This strong oxidizer element can cause skin irritation, eye irritation that is potentially severe, and potentially severe respiratory irritation. Inhaling fluorine even for a short time can cause chest pain. It can cause kidney and liver damage; severe if exposed for long enough. Fluorine, when inhaled can cause death, and can even color your skin blue. E ...

Violence in Modern Thinking Essay Example | Topics and Well Written Essays - 1000 words

Violence in Modern Thinking - Essay Example The threat of war and the vulnerability of existence as a result of the prevailing violence among the European led to the rising fear and insecurity of defeat. Thus the violence undertaken by the Europeans had the objective of developing state authorities, resources and power in order to combat the opposing forces of violence â€Å"We have learned that the external compulsion exercised on a human being by this upbringing and environment produces a further transformation towards goods in his instinctual life – a further turning from egoism towards altruism† (Freud 300). In order to reach a position of competitive edge over the opposition and the interest of not only saving its own territory but also foster the process of expansion of the European state led to the development of modern thinking. The modern thinking of the Europeans was developed to outsmart the thinking of the opposition in the process of violence. The modern thinking was based in line with the developmen t of advanced weapons and machineries, development of advanced technologies in order to emerge victorious over the forces of opposition. The use of advanced weapons led to the discovery of rifles and machine guns against the swords and knives of the opponents. The use of advanced machineries backed by the advanced technologies reduced the efforts of the society in establishing its dominance and paving the path of expansion of the society. The emergence of new ideas, diplomatic thoughts and solutions to complex situations led to the promotion of political environment. Various sections of the European society started to uproot the forces of oppression and an inclusive development of the society happened in the political scenario. Representatives from all sections of the European society expressed their opinion for an even more political and social development. For the purpose of supporting the underlying causes of war and violence, more number of people of the European society partici pated for the production of equipments and other accessories for war and violence. The increase in the total factor productivity led to the increased contribution of the workforce in Europe that resulted in the increase of production volumes. â€Å"We may, however obtain a deeper insight than this into the change brought about by the war in our former compatriots, and at the same time receive a warning against doing them an injustice† (Frued 302). Thus the increase in the production rates led to the development of the economy of Europe. Thus the economic developments were aimed at supporting the causes of violence and war. The rise in the performance of the economy of Europe led to the rise in living standards of the society. All these factors eventually led to the development of the society and the social conditions in Europe. Thus the ways of violence undertaken by the Europeans led to the promotion of modern thinking and supported the development of politics, economics and the society of Europe. In what ways does violence bring about the end of modernity? The tenets of modernity are based on the attainment of equality, spread of humanity, freedom and independence of the people that leads to peaceful and prosperous growth of regions as sovereign powers. The acts of violence are aimed at conquering the territories of opposition forces by virtue of power and comparative advantage.

Five Types of Customers in the Retail Setting Essay

Five Types of Customers in the Retail Setting - Essay Example In fact, grabbing customer attention is not a big deal but retaining customer loyalty requires strategy and sound thinking at the top. A satisfied customer often takes pride in becoming a goodwill ambassador for the company. Companies admit that the loyal customer base is often not more than 20 percent, but it is widely believed that often this segment constitutes more than 50 percent of sales for the company1. The loyal customers buy because they simply prefer the shop, feel a sense of belonging to the shop, and find it hard or even impossible to source their goods from other retailers. These loyal customers visit the stores at a specific interval and often buy everything that they need in the outlet. Discount customers form another very important customer segment. A retail store in particular needs to take into account the changing needs and requirements of the customers, depending upon the changing environment, food habits, time management, availability of alternates in the market, increasing awareness about environmentally friendly goods and services etc. This certainly proves to be a dependable strategy for the store to earn the loyalty of the customer while successfully attracting more customers. In addition, providing discounts on different occasions also proves to be a big attraction. Christmas time is one of those occasions when every store puts up billboards announcing the sale and another bonanza for their customers. The sale happens to be a favorite word for customers in general. Then a search starts to look for best bargains which could fetch the customer more value for their money. Though loyalty counts on such occasions as well, because first of all the customers wou ld look towards their favorite store for such announcements, they don’t mind visiting another store delivering quality products at attractive prices.  

Nursing Assignment Example | Topics and Well Written Essays - 250 words - 15

Nursing - Assignment Example Nursing research like any other research encompasses the content of quantitative and qualitative reports. This paper answers four questions about nursing research based on the Burns and Grove text Yes, findings from a single study may be used to change nursing practice. Findings in most instances generate conclusions which reflect the current situation in the nursing field. According to Polit and Beck (2008), nurses are expected to use the most current practice, and for nurses to determine what the current practice is, they must read research critically and if possible embrace the latest findings. According to Polit and Beck (2008) statistical significance refers to the fact that the observed mean differences may not have been caused by sampling error. Statistical significances often occur even where very small population differences are observed if the sample size is large. Practical significance on the other hand examines whether the difference between the observed mean is large enough to be practically of a value or have a real meaning. Nursing research findings should be communicated to health visitors, senior nurses, midwives, managers, educators, researchers, advanced nursing students, and the whole nursing fraternity. The mechanisms that can be used to communicate these findings to them include; the use of journals, reports, posters, online databases, memos, and through implementation of policies. Poster presentation in nursing is the art of conveying message about findings from nursing research findings (to Burns & Grove, 2009). This presentation is normally prepared after a nursing research abstract has been accepted. In conclusion, nursing research is essential to the nursing practice and the healthcare fraternity as a whole. This because it ensures that nurses offer the most current services and are able to

Education - Teacher Essay Example for Free

Education Teacher Essay Discussion of aim of education is a function of the philosophy of education or educational theory. The aim of education in the fullest and deepest sense of the word is in keeping with the nature of the human personality or human nature. Human nature is defined in terms of the cultivation and development of perceptive intelligence based on experience i. e. creative intelligence. Creative intelligence or intuition combines reason of understanding with wisdom of compassion depends on human awakening or enlightenment. aim of education is to cultivate creative intelligence required for adaptation to changes in the social environment i. e. adaptability. Life is very complex and complicated. But an aim in life can make the complex life simple and purposeful. Aims give us direction to work and without aim, destination, or objective life becomes incomplete and haphazard. Individual has different interests, attitudes and needs. Every individual wants to achieve certain goals in life. But a clear-cut aim makes the road of life easy. Educational aims are varied. They have their different role in different fields. Some specific aims are listed below: (i) Knowledge Aim: The aim of education is the acquisition of knowledge, skills and attitudes. It helps to adjust properly in one’s own environment. Knowledge helps the man to overcome the nature and satisfy human wants. It links the teacher and taught with social situation. It helps with certain skills to live in a society as human being and civilized one. Philosophers and educationists of the world believe in knowledge. It is the valuable asset of life, which helps the individual to overcome misery and problems of life. (ii) Vocational Aim: Knowledge aim of education is narrow by nature. The theoretical knowledge will never meet our basic needs of life. We need bread and butter to fill up our belly. We can get it if education is vocationalised. Gandhiji realized it in 1937 when he introduced Basic Education. Vocational aim develops the social efficiency of the individual. It reduces mental tension after completion of education. Those who are lower, intelligence in vocational education or training are a blessing for them. Realizing this aspect. Indian Education Commission (1964-66) introduces work-experience in the curriculum. (iii) Character Building Aim: The Indian concept of education believes in self-realization. Self-realization is possible through moral education. So the individual should cultivate moral virtues or values which constitute character. Swami Vivekananda said, â€Å"We want that education by which character is formed, strength of mind is increased, the intellect is expanded and by which one can stand on one’s own feet. † (iv) Complete-Living Aim: The individual has various aspects to be developed. Every aspect of the personality is reflected in various activities to be performed. Education should help the individual to fulfill the various needs and necessities of life like self-preservation, fulfilling necessities of life, rearing and bearing of children, performing civic responsibilities and utilizing his leisure time properly. Firstly, the individual must know the art of self-preservation. Secondly, education should enable to him to earn his living. Thirdly, he should know how to take care of his own children. Lastly, he must have the idea how to utilize the leisure hours properly in a profiting manner. (v) Harmonious: Development of the personality aim- Gandhiji said, â€Å"By education, I mean an all-round drawing out of the best in the child and man-body, mind and spirit. † The meaning itself indicates to develop all-round aspects of individual-physical, intellectual, social and spiritual. All these aspects of the individual should be harmoniously developed. True education is development of 3H’s instead of 3R’s. The development of Head, Heart and hand of an individual makes him happy. (vi) Democratic Aim of Education: One of the important aims and objective of education suggested by Secondary Education Commission (1952-54) is to develop the democratic citizenship. India is a democratic country. Even citizen must have to realize the duties and responsibilities carefully. So the aim of education is to train carefully the future citizens. Training should be provided to develop the following qualities of the individual. (i) Capacity for clear thinking (ii) Receptivity of new idea (iii) Clarity in speech and writing (iv) True patriotism Further the democratic aim of education develop vocational efficiency, personality and leadership quality. Indian Education Commission (1964-66) under the chairmanship of Dr. D. S. Kothari suggested the following as the aims of education in a democratic set-up. (i) Increasing productivity (ii) Developing social and national integrity (iii) Making education modernized and (iv) Cultivating of social, moral and spiritual values. Each individual teacher has an opinion about what the aim of education should be, not only in their own classroom but also in school in general. Many issues occur when differing opinions about the purpose of education collide. It is important to recognize that other people, including many of your coworkers, administrators, and your students parents might have a different point of view concerning what education should be all about. Following is a list of different aims of education that individuals might espouse. 1. Knowledge to Get By. This old school belief holds that school is important in providing students with the knowledge they need to get by in their day-to-day lives. They need to know how to read, write, and do arithmetic. Even though these core topics form the foundation of a students education, most educators today would probably not agree that this should be the extent of a students school career. 2. Knowledge of Subject Matter Being Taught The purpose of education to some teachers is to impart knowledge about the subject matter they are teaching without much thought to other classes. When taken to the extreme, these teachers focus on their own subject matter as being more important than what students are learning in other classes. For example, teachers who are unwilling to compromise their own subject matter for the good of the students can cause problems for the school at large. When the school I taught at tried to implement senior projects, we got push back from a couple of teachers who were not willing to change their lessons to include cross curricular activities. 3. Desire to Create Thoughtful Citizens. This might be considered another old school belief. However, this is held by many individuals, especially within the larger community. Students will some day be a part of a community and need the skills and mores to exist within that society as thoughtful citizens. For example, they will need to be able to vote in presidential elections. 4. To Gain Self Esteem and Confidence While the self esteem movement often gets ridiculed, we do want our students to feel confident about their learning abilities. The problem comes in with inflated self esteem not based on reality. However, this is often cited as an aim of the educational system. 5. To Learn How to Learn Learning how to learn is one of the key elements of education. Schools need to teach students how to find information they will need once they leave school. Therefore, the specific subject matter being taught is not as important for future personal success as is the ability for students to understand how to find answers for any questions and problems that might arise. 6. Lifelong Habits for Work. Many of the lessons that schools teach are necessary for success in their students future lives. As adults, they will need to be able to get to work on time, dress and behave appropriately, and get their work done in a timely manner. These lessons are reinforced on a daily basis in schools around the nation. Some individuals see this as one of the main reasons for sending students to school. 7. To Teach Students How to Live Finally, some individuals look at school in a more holistic manner. They see it as the means towards right living for the rest of their lives. Not only do students learn information in their individual subjects, but they also learn life lessons in and out of class. As previously explained, proper work etiquette is reinforced in the classroom. Further, students have to learn how to deal with others in a cooperative manner. Finally, they learn about how to learn information they might need in the future. In fact, one of the things that many business leaders cite as being necessary for future workers is the ability to work as part of a team and problem solve.

Stagecoach Essay -- essays papers

Stagecoach An Interpretation of 'Stagecoach' In 1939 John Ford masterminded a classical western film by the name of Stagecoach. This film has the integrity of a fine work of art. Being that it could be considered a work of art, the impression left on a viewing audience could differ relying on the audience's demographics. However, it is conceivable to all audiences that Ford delivers a cast of characters that are built on stereotypes and perceptions conjured from 'B' westerns that preceded this film's time. Each character is introduced to the audience in a stereotypical genre, as the film progresses, these stereotypes are broken down and the characters become more humanized. This is apparent with a handful of characters being portrayed better than others. One can investigate each individual character to correlate such a pattern. The characters are, in no particular order: Curly, Hatfield, Gatewood, Peacock, the stagecoach driver, Dallas, Lady Mallory, and of course Ringo. Robert Slotkin writes in Gunfighter nation, " . . . by 1890 it was clear that the industrialization of the economy had produced a social order in which wealth and power would increasingly be concentrated in the hands of relatively few men . . . "(p 31). It was this social order that influenced iconography of many 'B' westerns. Such iconography would create the ideal of the crooked banker, or the shoot em' up outlaw and even a brothel prostitute, all of which are found in Ford's Stagecoach. The social classes that each character can generally be categorized as an upper, middle and lower class. In Stagecoach the upper class is composed of Gatewood and Lady Mallory. Gatewood is first introduced as a stern and modest character and part remains to be for most of the film. He exemplifies the 'B' western icon of the crooked banker in every manner. His crooked behavior is not revealed until the end of the film climaxing at his arrest as the stagecoach reaches town. His actions are arrogant and always in line with a financial mind set. His main focus was bag full of money, nothing else. Even as the stagecoach was under siege by the savage Indians, the audience could catch a glimpse of Gatewood clasping his bag rather than brandishing a firearm. Gatewood's character is one of those that does not stray from the 'B' side icon. He is clearly plays the stereotype of the financia... ...le and by Curly. On the contrary when Ringo is first seen in the movie he is not violent nor is he much of a menace. He seems to be a real gentle man, as one may have noticed in his actions toward Dallas even after finding what her line of work was. He is not ill mannered nor tempermental. He is on a mission to seek revenge as any man rightfully would. He is a far cry from his gun toting tobacco spitting counterpart in the ‘B' westerns. The stagecoach driver is the last of these unique characters. Typically, he is charactered in ‘B' westerns as being filthy, blockheaded and offensive. Despite his crackled voice and foolish nature, the stagecoach driver was anything but these descriptions. Granted, at times he may not have said the smartest of things or have been the bravest of men during the film, but he does come off as a sensible good minded man. Every character of Ford's Stagecoach was derived from the ‘B' westerns to years before. Each one is usually introduced in that genre of the ‘B' western. Ford has a unique way he portrays these characters. He shed new light on stereotypes that are not commonly broken. It truly was one of the many factors that made this film unique.

Rabbit Proof Fence Filming Techniques Essay

At the start of the movie we are given Molly speaks to us in her traditional language, during this duration we are given beautiful shots of Jigalong, and after them we are shown Molly and her family I believe this was made for background information but also to keep the viewers at their seats at the same time. We are also given close ups o the main characters which obviously communicates to us that the character is the one being spoken about. Phillip Noyce manages to tell so much information in such a little story. There are also a variety of close ups during this movie for example when the man takes Maud’s children we receive close ups of Molly, Daisy, Gracie, Maud and Maud’s mother. Close ups are generally used for suspense or to change what we should be attended to such as when we are shown Mr Neville at the start we are given a frontal close up obviously to frame a picture of Mr Neville in his personality and also the type of man he is. We are also shown close ups of Molly when she talks about the ‘Bad people’ that the doesn’t like During the film we are also shown many, many long shots such like when Molly is running early in the morning we are shown a long shot of her running in the morning trying to get to her mother in time. This was used to make a dramatic sequence at the start of the scene, make it feel like there is a chase like something is happening and if you were bored by the movie before you are now. This is also a transition to let people know that these girls are still in danger. After watching the film you realise there is one filming technique which people usually leave out, and that is symbolism The use of symbolism in Rabbit Proof Fence is used to explore the concept that the journey matters and not the destination does not really. Symbolism the use of symbols to represent ideas or qualities the spirit birds presence in the story speaks the importance of religion to these girls and the importance of the journey to the girls. The spirit bird in a partial scene of the movie, when the spirit bird appears over an exhausted Molly and Gracie and arouses them from their sleep. This is used to refer to hope and provides in indication that they will make it home, and will have benefited from their journey in a spiritual way. The use of symbolism lends to the notion that it is indeed the journey and not the destination that matters. Another point in the film  worth mentioning is the use of lighting, Different lighting techniques enable the notion of the journey being the thing that matters to be conveyed to the viewer. They use a technique in lighting to create lighting specific to the girls’ moods and this can infer location, time, emotion and the general changing nature of the journey; from a stealthy slow chase to a sprint for their lives; from starvation or unrelenting temperature change to nourishment. After reviewing the film many times I have realised that during the journey there is a punitive brightness throughout most of the journey this could be used to symbolise the unforgiving and harsh conditions of the walk that need to be overwhelmed before the girls can complete their journey.